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INVISTA to present five distinct themes at Denim by PV
Nov '10
INVISTA, one of the world's largest integrated producers of fibres and polymers, will showcase its latest innovations at Denim by Première Vision, December 1 and 2 in Paris. Highlighting new developments through fabrics from its mill customers around the world, INVISTA has prepared a global fabric and garment collection around five distinct themes: Dress for Success, Stretch Your Imagination, Black is Back, Color My World, and Great Performances.

According to Jean Hegedus, Global Marketing Director for INVISTA in Denim, this collection is unique in several aspects: “First, it brings together fabrics with INVISTA innovations from a variety of mills from different regions of the world; second, it brings new looks to commercial fabrics by using finishes developed by Jeanologia, the Spanish finishing expert; and third, it showcases the latest fashion trends through a variety of concept garments,” Hegedus said.

The first theme of the collection, Dress for Success, features the season's latest silhouette -- the trouser jean. Here denim is shown in more formal looks with LYCRA fibre or LYCRA T400 fibre, sometimes in combination with Supima cotton or TENCEL fibre for enhanced softness and fluidity. Featured fabrics include styles from Canatiba of Brazil, Arvind of India, Central Fabrics of Hong Kong and Full Blossom of Taiwan.

The second theme, Stretch Your Imagination, focuses on super stretch fabrics with LYCRA fibre those fabrics with 30 percent stretch or more. This category features high stretch fabrics with LYCRA fibre from Tavex Group of Spain and Canatiba of Brazil in slim styles designed to accentuate a woman's curves.

TheBlack is Back theme showcases the continuing importance of black and gray denim. Candiani uses LYCRA T400 Black fibre to create fade resistant black denim. ADM of Pakistan features the LYCRA T400 Black fibre in both the warp and weft to create black and gray XFIT LYCRA fabrics with 360 degree comfort and fit. Japanese mill Kurabo rounds out the collection with lightweight black denims containing LYCRAfibre.

Color My World brings a fresh new look to denim with colorful twills of cotton and LYCRA fibre from Kurabo of Japan and Tavex Group of Spain. A number of the fabrics in this category have been finished using techniques such as laser printing and tie dyeing from Jeanologia, resulting in unique aesthetics.

Finally, Great Performances focuses on the growing category of performance denim, and encompasses a variety of INVISTA innovations. Branded fabrics with moisture management properties lead off the collection, in lightweight breathable denims from QianJin of China. CORDURA Denim fabrics from Artistic Milliners of Pakistan bring durable comfort to hard working denim garments. Kaltex of Mexico features TOUGH MAX LYCRA fabrics for jeans with both strength and flexibility, ideal for work or active sports such as skateboarding.


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