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TITAS generates huge business opportunity
Dec '10
Organized by Taiwan Textile Federation - TTF and supported by the Bureau of Foreign Trade, Ministry of Economic Affairs, Taipei Innovative Textile Application Show - TITAS 2010 took a bow on October 15. The three-day show attracted 22,479 visitors; an increase of 10.8% compared to last year, and generated an estimated order amount of 39 million US dollars, a growth of 8.3% from last year. Benefitted from ECFA (Cross-Strait Economic Cooperation Framework Agreement) effects, TITAS 2010 reached an exhibition scale of 556 booths. More than 100 invited buyers and designers from 66 international brands had 653 one-on-one business meetings with exhibitors. Business prospects were burgeoning everywhere at the site.

Buyers amazed by innovative exhibits
As expected, recycled PET bottle textiles is one of the key product trends at the show. Formosa Plastics, Far Eastern, Lealea and DAAI Technology were crowded with interested visitors checking out various recycled PET bottle textile end-products. Other eye-catching eco textiles included the recycled nylon fiber produced by Formosa Chemicals & Fibre, which is awarded with official Green Mark, the quick-drying, deodorizing and thermal coffee charcoal fiber fabric from Formosa Taffeta, cooling and energy-saving fabrics CoolBest II and SecoTecII from Lealea, cooling yarn FLYCOOL from New Wide, ecological velcro and eco yarn from Taiwan Paiho, and eco-friendly fabric collection from BeBe Cotton.

In addition to functional and eco textiles for apparel use, a noteworthy product trend at TITAS this year was industrial textiles, which included flame-resistant clothing, life jacket, geo textile, tire cord, fishing net, net cage, 30D elastic polyester filament, chimney filter, conveyor belt for precision instrument, airbag fabric, and furnishings fabric. This emerging trend indicates the sensitivity and quick response of Taiwan textile industry toward market development and competitiveness.

Business meetings hitting new record
The business prospects implied by ECFA were reflected at TITAS by an increase of 213 one-on-one business meetings from last year to reach 653 this year, a record high in the show's history. And for the first time TITAS had brand buyers coming from Russia, Swiss and Czech.

Besides functional textiles and recycled PET bottle textiles, functional trimmings and accessories also received lots of enquiries during business meetings. In addition, demands for functional fashion fabric were growing due to climate change. Enquiries from both outdoor and fashion apparel brands for extra fine denier and extra light-weight functional fabrics are thus very strong.

Buyers and exhibitors both giving positive responses to meetings arrangement
The organizers of TITAS have allocated an extra area for business meetings this year. During the meetings, the orders placed were estimated to reach 10 million US dollars. Buying representatives from various international brands indicated that the rich, advanced and quality product choices and the well and efficiently-planned meetings made TITAS a highly recommendable professional exhibition.

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