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RFIT to emboss Kashmiri Shawls smarter
Dec '10
Kashmiri handicrafts are known throughout the world for their artistic work and grandeur. Specifically to consider, the world renowned Pashmina Shawls, along with this intrinsic beauty, are heard to be getting smarter as they are going to defeat their counterfeits by the means of radio frequency identification tag (RFIT).

Handicrafts has been a strong hand of Jammu & Kashmir state in earning foreign exchange. The sector provides bread and butter to over five lakh craftsmen and women. In bygone fiscal 2009-10 the exports from sector stood around rupees 500 crores. The decreasing trend in exports in comparison to exports of rupees 705.50 crores in 2008-09 and rupees 1200 crores in 2007-08, is a matter for sure concern. Recession is but obvious one of the factors. However, the increased counterfeiting of these shawls since some years has also been reported as an area for immediate attention.

According to sources, in efforts to ace out fake Kashmiri shawls stealing market of this original thing of beauty and unmatchable craftsmanship, policy makers have come up with the solution of resorting to blessings of hi-end technology of RFIT. This will not only enhance the assurance of original product but shall also help the state to earn its worth market share along with due accolades and 'brand Kashmir' image. The sources also mention about a testing laboratory likely to be set up with the investment funds of over rupees 4 crores for these shawls. Along with such shawls other handicrafts items may also get protection of RFI tagging.

Fibre2fashion News Desk - India

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