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America's Heartland celebrates role that cotton plays in our lives
Dec '10
America's Heartland, the only nationally-distributed program celebrating American agriculture, takes a detailed look at the role that cotton plays in all our lives. Most of us think about cotton as simply a fabric, but cotton is also used in creating unique cooking oils, animal feed, and much more. America's Heartland takes viewers to the cotton fields of Louisiana; fabric-making plants in North Carolina; and a special dairy down south, where cotton is one of the key ingredients in the production of ice cream.

The National Cotton Council (NCC) is pleased to support a new weekly public television show that is celebrating the miracle of American agriculture and the farm and ranch families that help make it possible.

The America's Heartland episode “Cotton-America's Heartland Crop” begins airing across the U.S. the week of December 27, 2010. Reporter Sarah Gardner travels to Newellton, Louisiana, where grower Jay Hardwick raises cotton on more than seven thousand acres. A good deal of modern technology is involved in the production and harvesting of cotton. Technology also plays an important role in the creation of cotton yarn for a variety of clothing and household goods. North Carolina's Parkdale Mills has been producing cotton yarn since 1916.

Reporter Jason Shoultz discovers the steps involved in turning out nearly a billion pounds of yarn each year. Reporter Rob Stewart takes viewers to Lubbock, Texas, where PYCO Industries turns cotton seed into cattle feed, cotton oil, and cotton stuffing materials that may end up in your mattress. This special America's Heartland theme show also looks at how farmers use cotton seed to add protein and fiber to the diet of dairy cattle. And, viewers will discover how one restaurant in Texas uses cotton seed oil to create the distinctive flavors of their chicken and catfish dishes.

Produced by KVIE Public Television and launched in 2005, the award-winning America's Heartland travels throughout the U.S., introducing non-farm viewers to the men and women who provide the food, fuel, and fiber we use and consume daily. Distributed by American Public Television, the series is seen on more than 230 PBS stations covering 60% of the U.S. America's Heartland also reaches viewers in rural communities with primetime broadcasts on RFD-TV.

National Cotton Council of America

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