Interviews
Director of UBM pleased with Cashmere World event
17 Dec '10
4 min read
The optimism felt on the fairgrounds was especially welcomed in light of the current high prices of raw cashmere, which have risen to an all-time high due to large domestic purchases fueled by inflationary pressures.
But according to discussions among industry members, Asia's continuing growth of the luxury sector predicted for the coming years would mean that strong end-consumer demand would buoy luxury goods sales, including cashmere.
The business goes both ways, experts warned. As a natural product raw cashmere is in limited supply and cashmere professionals across the globe must ensure stable growth of the business and a sustainable supply of this precious material.
This was, in fact, one of the key messages delivered at the fair: the need for a common goal towards a more sustainable global cashmere industry through attention to quality, brand building, fashion design technology innovation and social and sustainable practises. Attendees of the Cashmere Quality Forum and Sustainable Conference were eager to learn more about the technical aspects behind cashmere production as well as business solutions. CFNA Director Mr. Tian Bianzhu said: “It is our mandate to improve the long-term viability of the Cashmere industry. Through sustainable business practises, producers and suppliers of cashmere can ride the up-swing in the demand for high-end products across all major world markets”.
“It is here, at Cashmere World in Beijing, that experts from around the world have come to meet and address critical issues that will set the tone for future developments,” said Mr. Michael Duck, Senior Vice President of UBM Asia. “These important discussions will help the industry achieve a unified approach to issues such as cashmere quality analysis, cashmere manufacturing and quality improvement across the supply chain.”
The forthcoming Cashmere World 2011 will take place 9 – 11 November at the China National Convention Centre, Beijing.
But according to discussions among industry members, Asia's continuing growth of the luxury sector predicted for the coming years would mean that strong end-consumer demand would buoy luxury goods sales, including cashmere.
The business goes both ways, experts warned. As a natural product raw cashmere is in limited supply and cashmere professionals across the globe must ensure stable growth of the business and a sustainable supply of this precious material.
This was, in fact, one of the key messages delivered at the fair: the need for a common goal towards a more sustainable global cashmere industry through attention to quality, brand building, fashion design technology innovation and social and sustainable practises. Attendees of the Cashmere Quality Forum and Sustainable Conference were eager to learn more about the technical aspects behind cashmere production as well as business solutions. CFNA Director Mr. Tian Bianzhu said: “It is our mandate to improve the long-term viability of the Cashmere industry. Through sustainable business practises, producers and suppliers of cashmere can ride the up-swing in the demand for high-end products across all major world markets”.
“It is here, at Cashmere World in Beijing, that experts from around the world have come to meet and address critical issues that will set the tone for future developments,” said Mr. Michael Duck, Senior Vice President of UBM Asia. “These important discussions will help the industry achieve a unified approach to issues such as cashmere quality analysis, cashmere manufacturing and quality improvement across the supply chain.”
The forthcoming Cashmere World 2011 will take place 9 – 11 November at the China National Convention Centre, Beijing.
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