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C.L.A.S.S partners with natural dye specialist Cihon Tec
Dec '10
C.L.A.S.S. (Creativity Lifestyle And Sustainable Synergy) and Cihon Tec have announced a collaborative partnership aimed at spreading their work on innovation and sustainability in the lifestyle industry internationally. Cihon Tec, the Japanese specialist in plant dye technology, will join CLASS as Ad-Honorem Partner and will act as a technical advisor. Cihon Tec is CLASS' first partner in Asia and this represents a key landmark achievement in exporting CLASS' innovative business model internationally.

“Innovation and sustainability are two key themes that connect us with CLASS,” says Keisuke Hishikawa, Founder Cihon Tec. “CLASS knows fashion and trends, and they have a strong focus and knowledge on materials and fabrics. Having developed a unique technology in the field, we believe that this partnership is also useful in demonstrating that the industry is moving towards the right direction.”

“Cihon Tec stands for absolute excellence in innovation for its field in Japan,” says Giusy Bettoni, Founder CLASS. “We are delighted to open this reciprocal collaboration and look forward to assisting each other in further developing and spreading the concept of an innovative sustainable business model for the textile, fashion and design industries. We believe this partnership is important in furthering knowledge and sharing ideas, concepts, products and techniques to benefit the sustainable lifestyle industry as a whole.”

The agreement includes a number of joint activities and areas of collaboration. CLASS will assist Cihon Tec in introducing itself into the western textile, yarn and apparel markets through its knowledge and network of manufacturers and designers as well as through its communication campaigns and showroom activities in London, Milan and New York.

Similarly, Cihon Tec will be instrumental in supporting CLASS' and its activities in its home market. Both companies will share knowledge and know-how regarding the newest materials, fibres, dyeing techniques and other related subjects.

CLASS (Creativity Lifestyle And Sustainable Synergy) is a global network of three showrooms in Milan, London and New York founded in 2007 which supports and promotes environmentally sensible products for fashion, home and design through a wide range of eco-textiles, yarns, processes and services.

Cihon Tec founded in 1998 by Keisuke Hishikawa is a globally renowned specialist in natural dyes for apparel and lifestyle products based in Tokyo. The name is an acronym for the elements that mainly compose all organic life C (Carbon), H (Hydrogen), O (Oxygen), N (Nitrogen) combined with “love for all living things” I (from ikiteiru mono in Japanese).

C.L.A.S.S. (Creativity Lifestyle And Sustainable Synergy)

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