Home / Knowledge / News / Textiles / Brentano opens new green design studio
Brentano opens new green design studio
10
Jan '11
Beginning with a modest eight patterns in 1990, Brentano Design Director Iris Wang and her husband and President E-Kwan Chen set out to create their own textile company with a focus on combining beauty + performance.

For their 20th anniversary, Brentano celebrated their growth and success in the interior design textile industry in diverse ways, all of which embraced the themes of celebration and the growing awareness and importance of eco-friendly practices and products. The year 2010 saw the opening of a new green design studio, the creation of two festive textile collections, and a yearlong lecture series.

Before moving to their current location in Wheeling, IL, Brentano was comprised of three separate units. After moving to their present headquarters, Brentano had the opportunity to build up a design studio from scratch, and for their 20th anniversary they did so with a particular focus on environmental commitment.

Green elements were used in both the design and in the materials, with items such as dual level fluorescent lighting fixtures, FSC certified wood, and insulation that uses both post consumer recycled content as well as carbon-footprint-reducing regional materials.

In addition to building a green studio, 2010 saw the introduction of several new eco-friendly textiles that are part of the Brentano Green label. The elegant eco-wool Laurel and post consumer recycled polyester Off the Hook were part of the dynamic Platinum collection, while eco-friendly faux leathers Jetset and Paparazzi added style to Gala's celebratory offerings.

Other standouts include the "magic-themed" offerings of Abracadabra, Hocus Pocus, Presto, and Voila, which are high-performance, bleach cleanable upholsteries. Also, for the third consecutive year, Brentano returned from the HD Expo in Las Vegas with an IIDA/HD Product Award for the unique and innovative upholstery Hard Candy.

To celebrate 20 years in the textile industry, Design Director Iris Wang embarked upon a lecture series that began with an event on the importance of color to design in Toronto at the Interior Design Show. In March, Wang spoke to students at Columbia College in Chicago about fiber content and textile choices.

In April, she traveled to Egg & Dart in Denver to lecture on green textiles, and in October, the series culminated with an event at the Pollack showroom in New York City that celebrated not only Brentano's 20th anniversary, but also the nearly 20-year long partnership with Pollack. Wang's lecture, titled "The Good, the Bad, and the Ugly," focused on the importance, necessity, and difficulty of navigating the world of environmentally friendly textile design.

Looking to 2011, Brentano is excited to continue to expand their textile offerings with the more residentially-focused Essentials collection. New additions to the Brentano Green label include the first-of-its-kind natural bamboo fiber Silhouette and the outdoor green product Sanctuary.


Must ReadView All

Sri Lanka’s apparel exports rise after EU GSP+ reinstatement

Apparel/Garments | On 18th Nov 2017

Sri Lanka’s apparel exports rise after EU GSP+ reinstatement

Sri Lanka’s apparel exports from January to September 2017 has...

Bangladesh plans 2 leather estates in Rajshahi, Chittagong

Apparel/Garments | On 18th Nov 2017

Bangladesh plans 2 leather estates in Rajshahi, Chittagong

Bangladesh Prime Minister Sheikh Hasina has said two more leather...

ASEAN, Hong Kong sign free trade agreement

Textiles | On 18th Nov 2017

ASEAN, Hong Kong sign free trade agreement

The Association of Southeast Asian Nations (ASEAN) and Hong Kong...

Interviews View All

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Krishnanand Tripathi
Textrade International Ltd

We believe in vocational education for entry-level employees, offering...

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

November 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
68.5%
No
12.4%
Skip
19.1%

Total Votes: 89

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.8%
No
30.3%
Skip
7.9%

Total Votes: 89

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
86.5%
No
10.1%
Skip
3.4%

Total Votes: 89

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
80.9%
No
9.0%
Skip
10.1%

Total Votes: 89


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search