Home / Knowledge / News / Textiles / Wool is gaining ground at interior textiles trade fairs
Wool is gaining ground at interior textiles trade fairs
20
Jan '11
Woolmark licensees have enjoyed some of the strongest interest in their products for years under the slogan “Wool. Go Natural!” at two of the world's largest interior textiles trade fairs.

As part of the Woolmark Wool Arena at Heimtextil, Frankfurt, Germany, which was held in January 12 – 15, 2011, Baur Vliesstoffe, H. Dawson, DBCwool, Hey-Sign, Jaspa Herington, Protex, Van Riel and Wool Products Australia all highlighted the natural beauty of home textiles made from wool.

“We have had a lot of new interest from customers wanting products that are natural, renewable and sustainable. We are finding wool is gaining ground particularly in bedding where we use Downs-type wools. People appreciate they have up to 25 per cent more deep sleep when sleeping with wool,” Jo Dawson of H.Dawson said. Watch Woolmark licensees talk at Heimtextil about wool demand.

The Woolmark Wool Arena was used as a meeting place for all things wool, where licensee co-exhibitors marketed the natural benefits of wool to 73,000 trade visitors from 136 countries. Suppliers, buyers and retailers along the wool pipeline discussed new, innovative products and technologies such as mercerised wool and machine washable wool at 60°C.

“We have seen a significant rise in interest for wool. We are in our 20th year and use 100 per cent pure Australian wool in our underlays and quilts as I believe it is the best in the world. Once people understand the natural benefits of wool there is quite an untapped market for wool, the growth prospects are significant I believe,” Barry Young of Jaspa Herington added.

Wool also fitted in well at the Domotex floor covering expo in Hannover, Germany where the issue of sustainability was the keynote theme. As a biodegradable, natural fibre, wool was ideally suited to gain the attention of the many thousands of trade visitors.

Both Barry Young and Jo Dawson said the use of the Woolmark logo on their products allowed consistent messaging over time about the natural qualities of wool. Mr Dawson said Woolmark also played an important role in upholding standards through product policing. An example of this is the Woolmark Carpet Inspection Service in India.

AWI/Woolmark Country Manager, Germany, Johann Mittermayr agreed the trend towards natural and biodegradable fibres was creating opportunities for retailers to sell more wool products.

“Wool has natural breathability and moisture control, softness and resilience, as well as flame retardant and non-allergenic properties. When it comes to overall performance, safety and lifestyle appeal, wool is the perfect natural fibre.”

Australian Wool Innovation is a not-for-profit company owned by over 29,000 Australian woolgrowers. AWI invests in research, development, innovation and marketing along the global supply chain for Australian wool.

Australian Wool Innovation Limited

Must ReadView All

Pakistan's Finance Minister Mohammad Ishaq Dar presenting Budget 2017-18 in National Assembly in Islamabad on May 26. Courtesy: PID, Pakistan

Textiles | On 27th May 2017

Pakistan Budget 2017-18 proposes 4 new measures

To support the textile sector in Pakistan, finance minister Mohammad...

Courtesy: IRRC Institute

Apparel/Garments | On 27th May 2017

Up to 7.5 mn retail jobs in US at risk due to automation

About 6-7.5 million retail jobs in the US are likely to be automated...

Textiles | On 27th May 2017

Indian textiles ministry promotes wool sector

The ministry of textiles has taken multiple steps to promote the wool ...

Interviews View All

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Jurgen Gauger
Spreadshirt

‘Buying crowdsourced or creative designs are much more appealing to the...

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search