Home / Knowledge / News / Textiles / Wool is gaining ground at interior textiles trade fairs
Wool is gaining ground at interior textiles trade fairs
20
Jan '11
Woolmark licensees have enjoyed some of the strongest interest in their products for years under the slogan “Wool. Go Natural!” at two of the world's largest interior textiles trade fairs.

As part of the Woolmark Wool Arena at Heimtextil, Frankfurt, Germany, which was held in January 12 – 15, 2011, Baur Vliesstoffe, H. Dawson, DBCwool, Hey-Sign, Jaspa Herington, Protex, Van Riel and Wool Products Australia all highlighted the natural beauty of home textiles made from wool.

“We have had a lot of new interest from customers wanting products that are natural, renewable and sustainable. We are finding wool is gaining ground particularly in bedding where we use Downs-type wools. People appreciate they have up to 25 per cent more deep sleep when sleeping with wool,” Jo Dawson of H.Dawson said. Watch Woolmark licensees talk at Heimtextil about wool demand.

The Woolmark Wool Arena was used as a meeting place for all things wool, where licensee co-exhibitors marketed the natural benefits of wool to 73,000 trade visitors from 136 countries. Suppliers, buyers and retailers along the wool pipeline discussed new, innovative products and technologies such as mercerised wool and machine washable wool at 60°C.

“We have seen a significant rise in interest for wool. We are in our 20th year and use 100 per cent pure Australian wool in our underlays and quilts as I believe it is the best in the world. Once people understand the natural benefits of wool there is quite an untapped market for wool, the growth prospects are significant I believe,” Barry Young of Jaspa Herington added.

Wool also fitted in well at the Domotex floor covering expo in Hannover, Germany where the issue of sustainability was the keynote theme. As a biodegradable, natural fibre, wool was ideally suited to gain the attention of the many thousands of trade visitors.

Both Barry Young and Jo Dawson said the use of the Woolmark logo on their products allowed consistent messaging over time about the natural qualities of wool. Mr Dawson said Woolmark also played an important role in upholding standards through product policing. An example of this is the Woolmark Carpet Inspection Service in India.

AWI/Woolmark Country Manager, Germany, Johann Mittermayr agreed the trend towards natural and biodegradable fibres was creating opportunities for retailers to sell more wool products.

“Wool has natural breathability and moisture control, softness and resilience, as well as flame retardant and non-allergenic properties. When it comes to overall performance, safety and lifestyle appeal, wool is the perfect natural fibre.”

Australian Wool Innovation is a not-for-profit company owned by over 29,000 Australian woolgrowers. AWI invests in research, development, innovation and marketing along the global supply chain for Australian wool.

Australian Wool Innovation Limited


Must ReadView All

Market share of Indian textile items expand in 13 nations

Textiles | On 11th Dec 2017

Market share of Indian textile items expand in 13 nations

Thirteen countries — Germany, France, Italy, the United States,...

Bangladesh garment exports rise 7.46% in July-Nov '17

Apparel/Garments | On 11th Dec 2017

Bangladesh garment exports rise 7.46% in July-Nov '17

Readymade garment exports from Bangladesh increased 7.46 per cent in...

Cotton price increase is not sustainable: ITF

Textiles | On 11th Dec 2017

Cotton price increase is not sustainable: ITF

The increase in cotton price seen last week is only a short-term...

Interviews View All

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Headhonchos
Indian fashion industry

Cotton consumption will keep growing in the Indian fashion industry

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.2%
No
12.1%
Skip
18.7%

Total Votes: 91

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.5%
No
30.8%
Skip
7.7%

Total Votes: 91

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
86.8%
No
9.9%
Skip
3.3%

Total Votes: 91

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.3%
No
8.8%
Skip
9.9%

Total Votes: 91


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search