Home / Knowledge / News / Textiles / Promotion of New Zealand wool carpets at Surfaces
Promotion of New Zealand wool carpets at Surfaces
20
Jan '11
Luxury at its best will be on display at the Surfaces 2011 trade show on January 25-27 in the United States where 23 Wools of New Zealand Brand partners will fill the convention floor with eco-fabulous fashions.

Together, these companies will occupy 2448 square-metres (about four rugby fields) of convention space brimming with diverse designs that take advantage of wool's natural beauty and promote the excellence of the Wools of New Zealand brand.

Wool Partners International Chief Executive Iain Abercrombie says that over the past year Wools of New Zealand has focused on retail growth, education, promotional programs and Leadership in Energy and Environmental Design-compliant initiatives that build on the value of the Wools of New Zealand brand. Included in these efforts are the Wool College, Wool Benefit System, Premier Partner Program and Wool: Clean Air Certification, each of which will be fully promoted at Surfaces.

Wool Partners International Chief Executive Iain Abercrombie says “The intensive work undertaken during the last 12 months to position New Zealand wool as a luxurious natural fibre, and provide the technical and marketing support to sustain those qualities, is being exhibited at Surfaces, which is the largest carpet market in the world.”

“The benefits for growers from these programmes will be increased demand for Laneve and Wools of New Zealand branded wools and recognition of the true value of premium quality New Zealand wool.”

Wools of New Zealand's booth at Surfaces will display broadloom carpets and rugs from spinner partners that are participating in an exclusive program offered to Wools of New Zealand's Premier Partner showrooms. Retailers qualifying for Wools of New Zealand's Premier Partnership will have access to exclusive styles from leading carpet ranges, such as; OW Sphinx, the Rodeo Collection by Stark, J. Mish, Hagaman, and Creative Accents.

The carpet featured on the Wools of New Zealand booth floor will be from Hagaman Carpet Industries and is another exclusive product which will be available to Premier Partners.

Surrounding the Wools of New Zealand booth are 23 spinner partners that make up the rest of the Wools of New Zealand brand area. Each spinner is taking advantage of the beautiful, natural benefits of New Zealand wool to introduce exciting carpets and rugs.

Wools of New Zealand will announce its 2011 programs, including its spring promotion, “Live Well with Wool” at a Premier Partner breakfast being held at Mandalay Bay on 26 January. Over 125 Wools of New Zealand Premier Partners and spinner partners are expected to attend.

Spinner partners are introducing numerous products at Surfaces, which carry the Wools of New Zealand brand.

Wool Partners International


Must ReadView All

US merchandise trade with India, 2012–16; Courtesy: USITC

Textiles | On 27th Jul 2017

India becomes US’ 9th largest trading partner in 2016

In 2016, India became the United States’ 9th-largest single-country...

Textiles | On 27th Jul 2017

GST will lead to further increase of MMF prices

The Goods & Services Tax (GST) rolled out on July 1, 2017 is not...

Textiles | On 27th Jul 2017

Global yarn production improved 30% q-o-q in Q1: ITMF

In the first quarter of 2017, global yarn production rose by almost...

Interviews View All

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X