Home / Knowledge / News / Textiles / Promotion of New Zealand wool carpets at Surfaces
Promotion of New Zealand wool carpets at Surfaces
20
Jan '11
Luxury at its best will be on display at the Surfaces 2011 trade show on January 25-27 in the United States where 23 Wools of New Zealand Brand partners will fill the convention floor with eco-fabulous fashions.

Together, these companies will occupy 2448 square-metres (about four rugby fields) of convention space brimming with diverse designs that take advantage of wool's natural beauty and promote the excellence of the Wools of New Zealand brand.

Wool Partners International Chief Executive Iain Abercrombie says that over the past year Wools of New Zealand has focused on retail growth, education, promotional programs and Leadership in Energy and Environmental Design-compliant initiatives that build on the value of the Wools of New Zealand brand. Included in these efforts are the Wool College, Wool Benefit System, Premier Partner Program and Wool: Clean Air Certification, each of which will be fully promoted at Surfaces.

Wool Partners International Chief Executive Iain Abercrombie says “The intensive work undertaken during the last 12 months to position New Zealand wool as a luxurious natural fibre, and provide the technical and marketing support to sustain those qualities, is being exhibited at Surfaces, which is the largest carpet market in the world.”

“The benefits for growers from these programmes will be increased demand for Laneve and Wools of New Zealand branded wools and recognition of the true value of premium quality New Zealand wool.”

Wools of New Zealand's booth at Surfaces will display broadloom carpets and rugs from spinner partners that are participating in an exclusive program offered to Wools of New Zealand's Premier Partner showrooms. Retailers qualifying for Wools of New Zealand's Premier Partnership will have access to exclusive styles from leading carpet ranges, such as; OW Sphinx, the Rodeo Collection by Stark, J. Mish, Hagaman, and Creative Accents.

The carpet featured on the Wools of New Zealand booth floor will be from Hagaman Carpet Industries and is another exclusive product which will be available to Premier Partners.

Surrounding the Wools of New Zealand booth are 23 spinner partners that make up the rest of the Wools of New Zealand brand area. Each spinner is taking advantage of the beautiful, natural benefits of New Zealand wool to introduce exciting carpets and rugs.

Wools of New Zealand will announce its 2011 programs, including its spring promotion, “Live Well with Wool” at a Premier Partner breakfast being held at Mandalay Bay on 26 January. Over 125 Wools of New Zealand Premier Partners and spinner partners are expected to attend.

Spinner partners are introducing numerous products at Surfaces, which carry the Wools of New Zealand brand.

Wool Partners International

Must ReadView All

Textiles | On 25th Mar 2017

GST to positively impact retail value chain: CBRE

The implementation of the Goods and Services Tax (GST) bill in India...

Textiles | On 25th Mar 2017

MEGlobal to build first ever US MEG plant

Monoethylene glycol (MEG) producer MEGlobal plans to construct a new...

Courtesy: Ulster Carpet

Textiles | On 25th Mar 2017

Ulster Carpets acquires Griffith Textile Machines

Northern Ireland based manufacturer of carpets, Ulster Carpets said...

Interviews View All

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

C Kamatchisundaram
Voltas

ITME is an occasion not only to receive new leads but also to work on...

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search