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Beautyrest features Smart Response Pocketed Coil Technology
Jan '11
Simmons Bedding Company announced the introduction of technological advancements and four new lines at this week's Las Vegas Furniture Market at World Market Center, Las Vegas, January 24 – 28, 2011. Building on the company's show theme of Breaking into the New, Simmons is unveiling a significant upgrade to its Beautyrest Pocketed Coil spring and offering its retailers the broadest range of comforts in the Beautyrest brand's 86-year history.

"We believe a number of our new launches reflect a renewed focus on innovation across our portfolio," said Simmons CEO Gary T. Fazio. "In particular, we look forward to demonstrating to our retailers the superior performance of our new Smart Response Pocketed Coil as showcased in our new Beautyrest lines."

Only from the originator of the Beautyrest Pocketed Coil, the NEW Beautyrest Smart Response Pocketed Coil Technology features a revolutionary, dual action design that functions like two coils working in series to provide new levels of motion separation, comfort, conformability and individualized back support. The top section of the coil, which is tapered, conforms to a sleeper's shape for comfort and pressure relief while the firmer, barrel-shape bottom section reacts to one's body weight and sleeping position for individualized back support and alignment.

Beautyrest brand director Rolf Sannes says, "Testing of the NEW Beautyrest Smart Response Pocketed Coil Technology shows new and greater levels of motion separation, conforming support and pressure relief. Our new patent pending design takes performance to the next level resulting in better sleep for consumers."

New Beautyrest lines and Performance Index offers retailers strong step-ups
The NEW Beautyrest Smart Response Pocketed Coil System is found in two of the Beautyrest lines that the company is launching in Las Vegas – the new Beautyrest NXG and the new Beautyrest Elite Collections.

Simmons' new Beautyrest NXG line offers consumers a best-of-both-worlds combination of advanced technologies, giving customers supportive sleep through the contouring comfort and pressure relief of NXG Memory Foam enhanced by the motion separation and individualized back support of NEW Beautyrest Smart Response Pocketed Coil Technology. The 900 density line, which was designed with a striking new aesthetic, has eight models.

The new Beautyrest Elite line also features NEW Smart Response Pocketed Coil Technology and replaces the Beautyrest Anniversary Collection, which was introduced in 2010. The 900 density Variform construction includes new styling and luxurious BeautyStyle fabrics.

Simmons is also introducing a new Beautyrest Classic collection with new styling, upgraded comfort foams and 800 density Pocketed Coil springs.

Also new in 2011 is a three-part performance index designed to help retailers tell a 'good, better, best' story and step consumers through the Beautyrest line. Along with the Motion Separation Index, each Beautyrest line will have a Pressure Relief Index and Conforming Support Index associated with it.

Simmons Bedding Company

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