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'Ask Me' encouraging consumers for TEMPUR Advanced Ergo System
Jan '11
Tempur-Pedic International Inc, the leading manufacturer, marketer and distributor of premium mattresses and pillows worldwide, announced a new national advertising and promotion campaign supporting the highly successful TEMPUR Advanced Ergo System adjustable base. The campaign launches on the heels of a Tempur-Pedic owners survey that found a remarkable 96 percent satisfaction rate among owners of the TEMPUR Advanced Ergo System.

"Tempur-Pedic leads the industry in encouraging consumers to think differently about adjustable beds," said Rick Anderson, president of Tempur-Pedic North America. "People looking for better sleep find that our adjustable base partnered with one of our mattresses provide outstanding support and comfort, allowing owners to fall asleep faster and stay asleep longer. Owners also report that reading, watching TV, even working on laptops in bed is much more enjoyable with a TEMPUR Advanced ERGO System."

Through the "Ask Me" campaign, Tempur-Pedic has encouraged prospective customers to seek out current Tempur-Pedic owners, who recommend their bed to others more highly than owners of any other brand's beds, and this new ad highlights the high satisfaction of TEMPUR Advanced Ergo System owners. In conjunction, to help consumers who may not have considered a TEMPUR Ergo System before, Tempur-Pedic has also announced a promotion offering savings of up to $400 to consumers who purchase a system from the TEMPUR Ergo System Collection between February 16th and March 17th.

Launched in 2008, the TEMPUR Advanced Ergo System offers infinite adjustability for both head and feet, programmable memory positions and a customizable, rejuvenating massage feature, all controlled from a wireless remote. The TEMPUR Ergo System offers the convenience and comfort of an adjustable base in a more affordable model. Because of their ability to conform, Tempur-Pedic mattresses are more suitable for adjustable bases than many innerspring mattresses, which tend to resist movement.

Tempur-Pedic International Inc

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