Home / Knowledge / News / Textiles / Sherwin-Williams to launch HGTV HOME fashion bedding collection
Sherwin-Williams to launch HGTV HOME fashion bedding collection
28
Jan '11
HGTV, the country's leading home and lifestyle television network, will expand its collection of licensed products with the launch of the HGTV HOME brand and three new product lines in the paint, flooring and bedding categories. Sherwin-Williams will launch the exclusive HGTV HOME by Sherwin-Williams, a line of interior paint and painting supplies, available in 3,000 stores by June 2011.

Beginning this spring, Shaw Industries will launch the exclusive HGTV HOME-Flooring by Shaw in select retail outlets, and the HGTV HOME fashion bedding collection, in partnership with Victoria Classics, will become available at retail nationwide.

HGTV HOME products are designed to be both functional and stylish, providing consumers with the right blend of form and innovation. Rooted in great design and aligned with current marketplace trends, the products translate the rich content, educational and inspirational voice, and great style that consumers love about HGTV to home and lifestyle products.

The new product lines will showcase a variety of stylish and innovative offerings within the targeted categories. HGTV HOME by Sherwin-Williams features eight unique color collections, durable and low-odor paint, as well as smart tools designed to help consumers enjoy a perfect painting experience. HGTV HOME-Flooring by Shaw features carpet, hardwood, laminate and area rugs. The selection also will include green choices such as Shaw's Anso nylon and Epic hardwood.

“Our partners are respected leaders in their categories and have a wealth of experience delivering high quality consumer products for the home,” said Ron Feinbaum, senior vice president and general manager, consumer products, Scripps Networks. “We believe that the availability of HGTV HOME-branded products will deepen the loyal relationship that HGTV already enjoys with consumers and will serve as an inspiration for them as they seek new ideas for their homes.”

With relevant home and garden product offerings, HGTV HOME will further leverage HGTV's expertise and extend its popularity with consumers from television and online to retail. HGTV's currently available line of licensed products includes HGTV Home Design Software by Avanquest as well as an eco-friendly HGTV Green Home by Serta Mattress Collection.

Upcoming HGTV HOME product offerings will encompass the categories of home organization, window coverings, and linens. New York-based Beanstalk serves as HGTV's licensing agency of record.

HGTV

Must ReadView All

Textiles minister Smriti Irani at a press conference with minister of state for textiles, Ajay Tamta, the principal director general (M&C), PIB, AP Frank Noronha and other dignitaries. Courtesy: PIB

Apparel/Garments | On 23rd May 2017

Special package for knitwear coming soon: Irani

Union textiles minister Smriti Irani said that the government of...

Apparel/Garments | On 23rd May 2017

Apparel, footwear use may rise by 63% in 2030: Report

The apparel and footwear consumption is projected to rise by 63 per...

Apparel/Garments | On 23rd May 2017

Gap Inc earns $3.4 bn in net sales in Q1 FY17

Gap Inc's net sales for the first quarter of fiscal year 2017 were...

Interviews View All

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Varinder Singh Jawanda
Trendy Bharat

Sizing and fitting issues are inherent problems for companies expanding...

Sanjay Desai & Ashish Mulani
True Colors

Digital textile printing will be the technology of the future

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search