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DACRON brand team supports 'Pillows for Patriots'
31
Jan '11
One of the most prestigious and decorated divisions in the U.S. Army, the 101st Airborne Division “Screaming Eagles,” took off for Afghanistan from the Special Tactics Base in Fort Campbell, Ky., during the remaining hours of 2010 with some much-appreciated comforts from home – miniature pillows bearing the DACRON fiber quality seal, perfectly sized to fit into each soldier's field pack.

In collaboration with local U.S. military personnel and supportive organizations, such as Pillows for Patriots and Our Troops Online, the DACRON brand team successfully delivered hundreds of branded, miniature pillows to American forces stationed in combat zones in Afghanistan and Iraq.

Pillows for Patriots, an organization created by two military moms in South Carolina, and Our Troops Online, founded by a retired businessman from Florida who served in the Navy in the 1960s, provide everyday items to combat troops stationed in far-flung places. For these combat troops, the nearest store is at least 40 minutes away—and typically requires a combat convoy to get there.

“Most people don't realize that pillows aren't a government-issued item for certain troops on the front lines,” said Brian Nix, segment manager for INVISTA's North America Fiberfill business. “When we found out that soldiers on the move often fall asleep wherever they can find a place to rest their heads, we knew we had to provide the assurance of comfort (in the form of DACRON brand fiberfill) to those deployed.”

The DACRON fiber quality seal endorses brands like luxuriously comfortable DACRON Comforel fiberfill, durable and functional DACRON Performa fiberfill, and long-lasting DACRON DuraLife fiberfill. The DACRON fiber quality seal is based on a legacy of fiber technologies that have earned people's trust for more than 50 years. With two-thirds of consumers saying they are familiar with the DACRON brand in a 2010 nationwide survey, it has one of the highest levels of consumer awareness among popular home furnishings brands.

“The DACRON brand has a long heritage and relationship with today's consumers, and it's sure to be a familiar, reassuring reminder of home for the men and women in the U.S. Armed Forces,” said Nix. “We all sleep better because of their sacrifices.”

INVISTA is one of the world's largest integrated producers of polymers and fibers, primarily for nylon, spandex and polyester applications. With a business presence in over 20 countries, INVISTA's global businesses deliver exceptional value for their customers through technology innovations, market insights and a powerful portfolio of global trademarks including: ADI-PURE, ANTRON, AVORA, C12, COMFOREL, COOLMAX, CORDURA, CORFREE, DACRON, DBE, DYTEK, FRESHFX, LYCRA, PERFORMA, POLARGUARD, POLYSHIELD, POLYCLEAR, SOLARMAX, STAINMASTER, SUPPLEX, SUPRIVA, TACTEL, TACTESSE, TERATE, TERATHANE and THERMOLITE.

INVISTA


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