Home / Knowledge / News / Textiles / DACRON brand team supports 'Pillows for Patriots'
DACRON brand team supports 'Pillows for Patriots'
31
Jan '11
One of the most prestigious and decorated divisions in the U.S. Army, the 101st Airborne Division “Screaming Eagles,” took off for Afghanistan from the Special Tactics Base in Fort Campbell, Ky., during the remaining hours of 2010 with some much-appreciated comforts from home – miniature pillows bearing the DACRON fiber quality seal, perfectly sized to fit into each soldier's field pack.

In collaboration with local U.S. military personnel and supportive organizations, such as Pillows for Patriots and Our Troops Online, the DACRON brand team successfully delivered hundreds of branded, miniature pillows to American forces stationed in combat zones in Afghanistan and Iraq.

Pillows for Patriots, an organization created by two military moms in South Carolina, and Our Troops Online, founded by a retired businessman from Florida who served in the Navy in the 1960s, provide everyday items to combat troops stationed in far-flung places. For these combat troops, the nearest store is at least 40 minutes away—and typically requires a combat convoy to get there.

“Most people don't realize that pillows aren't a government-issued item for certain troops on the front lines,” said Brian Nix, segment manager for INVISTA's North America Fiberfill business. “When we found out that soldiers on the move often fall asleep wherever they can find a place to rest their heads, we knew we had to provide the assurance of comfort (in the form of DACRON brand fiberfill) to those deployed.”

The DACRON fiber quality seal endorses brands like luxuriously comfortable DACRON Comforel fiberfill, durable and functional DACRON Performa fiberfill, and long-lasting DACRON DuraLife fiberfill. The DACRON fiber quality seal is based on a legacy of fiber technologies that have earned people's trust for more than 50 years. With two-thirds of consumers saying they are familiar with the DACRON brand in a 2010 nationwide survey, it has one of the highest levels of consumer awareness among popular home furnishings brands.

“The DACRON brand has a long heritage and relationship with today's consumers, and it's sure to be a familiar, reassuring reminder of home for the men and women in the U.S. Armed Forces,” said Nix. “We all sleep better because of their sacrifices.”

INVISTA is one of the world's largest integrated producers of polymers and fibers, primarily for nylon, spandex and polyester applications. With a business presence in over 20 countries, INVISTA's global businesses deliver exceptional value for their customers through technology innovations, market insights and a powerful portfolio of global trademarks including: ADI-PURE, ANTRON, AVORA, C12, COMFOREL, COOLMAX, CORDURA, CORFREE, DACRON, DBE, DYTEK, FRESHFX, LYCRA, PERFORMA, POLARGUARD, POLYSHIELD, POLYCLEAR, SOLARMAX, STAINMASTER, SUPPLEX, SUPRIVA, TACTEL, TACTESSE, TERATE, TERATHANE and THERMOLITE.

INVISTA

Must ReadView All

Courtesy: Myntra

Apparel/Garments | On 3rd Dec 2016

Myntra to be EBITA positive by FY18: CEO Narayanan

Myntra is on track to achieve sustainable growth and be EBITA...

Courtesy: India ITME Society

Textiles | On 3rd Dec 2016

India ITME 2016 opens with over 1050 exhibitors

The India International Textile Machinery Exhibition (India ITME)...

Courtesy: Bruckner

Textiles | On 3rd Dec 2016

Indian textile companies opt for Brückner stenter lines

Indian textile firms Laxmipati Sarees, makers of polyester sarees and ...

Interviews View All

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search