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3rd edition of PREMIÈRE BRASIL attracts record audience
Feb '11
“All fashion information is here”. With this sentence, the designer Mario Queiroz, from Rio de Janeiro, summed up the perceptions of each of the 4,815 visits of Première Brasil Spring/Summer 2012, 57% more compared to January 2010. Out of these, 5% are foreign visitors from countries like Argentina, Colombia and Peru. The event held on January 19 and 20 in São Paulo had 108 exhibitors divided into five universes: Denim & Sportswear, City & Glam, Yarns & Fibers, Design, and Accessories.

For the show manager Carolina Riente, Première Brasil once again brought together major representatives from the Brazilian and foreign textile markets. “We realized that the labels have achieved their major goal. In a single venue, they have unveiled their summer collections and welcomed a highly qualified audience, including fashion entrepreneurs and designers seeking materials for their upcoming collections,” adds Mrs. Riente, from Fagga Eventos.

Participating for the second time in the event, São Joanense, based in São Joao Del Rey, Minas Gerais, confirms the comments from the organizers. According to Director Sergio Etz, right on the first day of the event they had 50% more visitors, compared to the first day in January last year. Investing in a casual-style denim collection with a different structure both for plain and for printed fabrics, São Joanense unveiled its main items for the Spring/Summer 2012 season. “We had visits of businesspersons from all over Brazil, and representatives from Argentina and Colombia. We have participated in other textile trade shows, but today we are only exhibiting at Première Brasil,” Mr. Etz said.

Given the growth of the entire domestic textile industry, which each year exceeds expectations, it is climbing to a new level and establishing itself on the international scene. Jacques Brunel, Managing Director of Première Vision, stated that “the Brazilian fashion industry has all the tools to become a major world power.” For Mr. Brunel, the third edition of Première Brasil exceeded all expectations, showing the strength of the country.

Cristiano Buerger, Director of Tecnoblue and Advisor of ABIT (Brazilian Textile Industry Association), said that currently Première Brasil is undoubtedly the most important trade show for the Brazilian textile chain. Among the highlights of the brand are custom seals produced together with the Turkish company Erenay and the software application for tablet, UnoTecnoblue, which enables representatives to take accurate notes of customer needs, were their greatest releases.

The designer Victor Dzenk, from Minas Gerais, came to Première Brasil to appreciate the new launches and seek inspiration for the creation of his Spring/Summer collection 2012. Compared to the first edition in Brazil, Mr. Dzenk underlined the pleasant mood among the exhibitors. “The salon is more robust and, from what I could see, I'm sure this will be a great season!” he said.

Renato Kherlakian came both days and had a nice feeling throughout the event. “I had a clear view of the positive developments and the good quality of the materials selected by the organizers for the Forum and by the exhibitors,” said the founder of the brand Zoomp and RKDenim.

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