Home / Knowledge / News / Textiles / Best Wool to use Laneve for Erutan brand
Best Wool to use Laneve for Erutan brand
04
Feb '11
Innovative wool carpet manufacturer Best Wool Carpets, of the Netherlands, has selected Laneve as the principal fibre for Erutan, a 100 per cent natural carpet that is totally recyclable.

Erutan is made using two new revolutionary technologies to create a 100 per cent eco-friendly carpet. Wool is processed using a chemical-free scouring process that uses 90% less energy than current technologies giving a substantial cost saving while another innovative process is employed to bind the woollen fibre to linen backing without the use of synthetic backing materials or glues. This first 100 per cent natural carpet will have outstanding appeal to the growing cohort of consumers for whom sustainability is a key purchasing consideration.

The arrangement to use Laneve was confirmed yesterday with the signing of a Letter of Understanding by Wool Partners International and Erutan BV, a joint venture company formed by Best Wool Carpets and James and Bond Textile Research, the owners of the Erutan brand and process.

Best Wool Carpets Managing Director Yvar Monasch says the potential for Erutan is outstanding.

“With Wool Partners help I am 100 per cent sure we will conquer the carpet world with Erutan.”

Wool Partners International Chief Executive Officer Iain Abercrombie says the natural, traceable and sustainable qualities of ethically produced Laneve wool are a natural fit for Erutan.

“This is a game changing opportunity for New Zealand wool growers and fits our overall strategy of positioning Laneve and Wools of New Zealand brands as fulfilling the needs of consumers who demand a luxurious natural carpet.”

“Erutan has the potential to substantially lift the demand for New Zealand wool and the returns growers receive for it. We can only guess at the volumes of wool that might be required for carpet with all the natural and sustainable qualities consumers say they want and that are demanded by architects and designers who have to meet stringent environmental standards when specifying floor coverings for commercial buildings.”

Erutan will be officially launched in the Netherlands at the World Horticultural Expo in 2012 but it is already attracting the interest of leading carpet manufacturers.

Mr Monasch says the technology will be licensed to carpet makers who will also be required to pay royalties for the use of the Laneve brand.

“The end product is 100 per cent recyclable. After a lifetime's use Erutan can be turned back into grass to start the process over again. It can even be re-processed and seeded with grass to help return despoiled land to productive use,” Mr Monasch says. Most wool carpet is currently burnt at the end of its life.

Erutan was developed by Best Wool Carpets in conjunction with two other Dutch entities, Bond Textile Research and James.

Wools Partners International


Must ReadView All

Apparel/Garments | On 23rd Sep 2017

AAFA urges negotiators to preserve TPLs in NAFTA

The American Apparel & Footwear Association (AAFA), an alliance of...

Textiles | On 23rd Sep 2017

SIMA urges Centre to re-look duty drawback rates

he Southern India Mills’ Association (SIMA) has appealed to the...

Textiles | On 23rd Sep 2017

PKR 690.65-mn budget for Pakistan Cotton Committee

The Pakistan Central Cotton Committee (PCCC) recently approved a PKR...

Interviews View All

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

C. Dhandayuthapani
Mag Solvics Pvt. Ltd

ITME 2016 exploited our full strength like never before

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search