Home / Knowledge / News / Textiles / Best Wool to use Laneve for Erutan brand
Best Wool to use Laneve for Erutan brand
04
Feb '11
Innovative wool carpet manufacturer Best Wool Carpets, of the Netherlands, has selected Laneve as the principal fibre for Erutan, a 100 per cent natural carpet that is totally recyclable.

Erutan is made using two new revolutionary technologies to create a 100 per cent eco-friendly carpet. Wool is processed using a chemical-free scouring process that uses 90% less energy than current technologies giving a substantial cost saving while another innovative process is employed to bind the woollen fibre to linen backing without the use of synthetic backing materials or glues. This first 100 per cent natural carpet will have outstanding appeal to the growing cohort of consumers for whom sustainability is a key purchasing consideration.

The arrangement to use Laneve was confirmed yesterday with the signing of a Letter of Understanding by Wool Partners International and Erutan BV, a joint venture company formed by Best Wool Carpets and James and Bond Textile Research, the owners of the Erutan brand and process.

Best Wool Carpets Managing Director Yvar Monasch says the potential for Erutan is outstanding.

“With Wool Partners help I am 100 per cent sure we will conquer the carpet world with Erutan.”

Wool Partners International Chief Executive Officer Iain Abercrombie says the natural, traceable and sustainable qualities of ethically produced Laneve wool are a natural fit for Erutan.

“This is a game changing opportunity for New Zealand wool growers and fits our overall strategy of positioning Laneve and Wools of New Zealand brands as fulfilling the needs of consumers who demand a luxurious natural carpet.”

“Erutan has the potential to substantially lift the demand for New Zealand wool and the returns growers receive for it. We can only guess at the volumes of wool that might be required for carpet with all the natural and sustainable qualities consumers say they want and that are demanded by architects and designers who have to meet stringent environmental standards when specifying floor coverings for commercial buildings.”

Erutan will be officially launched in the Netherlands at the World Horticultural Expo in 2012 but it is already attracting the interest of leading carpet manufacturers.

Mr Monasch says the technology will be licensed to carpet makers who will also be required to pay royalties for the use of the Laneve brand.

“The end product is 100 per cent recyclable. After a lifetime's use Erutan can be turned back into grass to start the process over again. It can even be re-processed and seeded with grass to help return despoiled land to productive use,” Mr Monasch says. Most wool carpet is currently burnt at the end of its life.

Erutan was developed by Best Wool Carpets in conjunction with two other Dutch entities, Bond Textile Research and James.

Wools Partners International


Must ReadView All

Indian govt approves special package for leather, footwear

Textiles | On 16th Dec 2017

Indian govt approves special package for leather, footwear

The Union Cabinet chaired by PM Narendra Modi has approved a special...

EU parliament resolution calls for Cambodia sanctions

Apparel/Garments | On 16th Dec 2017

EU parliament resolution calls for Cambodia sanctions

Following the ongoing crackdown in Cambodia on the opposition and...

Affordable prices to be hit if US pulls out of NAFTA: NRF

Apparel/Garments | On 16th Dec 2017

Affordable prices to be hit if US pulls out of NAFTA: NRF

US retailers’ ability to offer consumers quality products at...

Interviews View All

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Poojaa Kumar Deepak
Zeven

Zeven's performance sports apparel is designed for the Indian body type,...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.6%
No
12.0%
Skip
18.5%

Total Votes: 92

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.0%
No
30.4%
Skip
7.6%

Total Votes: 92

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.0%
No
9.8%
Skip
3.3%

Total Votes: 92

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.5%
No
8.7%
Skip
9.8%

Total Votes: 92


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search