Home / Knowledge / News / Textiles / Expansion of Marimekko's collaboration with Crate and Barrel
Expansion of Marimekko's collaboration with Crate and Barrel
04
Feb '11
Marimekko is expanding its distribution and reinforcing its position in the United States by extending its collaboration with Crate and Barrel, a prestigious home furnishings retailer. According to the contract which was signed on 3 February 2011, Crate and Barrel plans to open 22 new Marimekko shop-in-shops by the end of the year 2013.

Crate and Barrel will have exclusive rights to retail Marimekko interior decoration products in the US and Canada in the home specialty and department store chain category; these exclusive rights will not apply to clothes, bags or accessories. In addition to furnishing products imported from Finland, the product range for Crate and Barrel's stores will also include Marimekko products made under licence such as bedding and bath textiles.

In October 2010, Crate and Barrel opened a Marimekko shop-in-shop in its SoHo store in New York City. The first four of the new shop-in-shops will be opened this spring: on Madison Avenue in New York as well as in Chicago, Los Angeles and San Francisco. The shops' range focuses on interior decoration products, including home textiles, ceramics and glassware, and some bags and accessories will also be on sale. Crate and Barrel will also open an online shop specialising in Marimekko products within its website in the spring, making available a comprehensive range.

“Marimekko has been known in the United States since the 1960s. We are now taking Marimekko there on a distinctly more significant scale. We will initially be concentrating on boosting the brand's awareness and extending distribution on the East and West coasts. We have longer traditions in these regions and we believe they have greater natural demand for our products. Our long-term goal is to extend our distribution in the US through high-end department stores and specialist retailers and by opening new Marimekko stores.

“The new contract with our long-time partner Crate and Barrel is a truly significant step for Marimekko. Crate and Barrel's stores are in the best locations in their cities and they are very well-known and successful, so in them Marimekko will have excellent opportunities to reach new audiences interested in original design. The collaboration is expected to boost our international sales in the years ahead, but it must also be borne in mind that long-term development work of this kind also requires investments,” says President and CEO Mika Ihamuotila.

In 2010 Marimekko started a subsidiary to manage and develop its US operations in cooperation with the brand-management firm C2Group and opened a showroom in Manhattan.

Marimekko Corporation


Must ReadView All

Sri Lanka’s apparel exports rise after EU GSP+ reinstatement

Apparel/Garments | On 18th Nov 2017

Sri Lanka’s apparel exports rise after EU GSP+ reinstatement

Sri Lanka’s apparel exports from January to September 2017 has...

Bangladesh plans 2 leather estates in Rajshahi, Chittagong

Apparel/Garments | On 18th Nov 2017

Bangladesh plans 2 leather estates in Rajshahi, Chittagong

Bangladesh Prime Minister Sheikh Hasina has said two more leather...

ASEAN, Hong Kong sign free trade agreement

Textiles | On 18th Nov 2017

ASEAN, Hong Kong sign free trade agreement

The Association of Southeast Asian Nations (ASEAN) and Hong Kong...

Interviews View All

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

November 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
68.5%
No
12.4%
Skip
19.1%

Total Votes: 89

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.8%
No
30.3%
Skip
7.9%

Total Votes: 89

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
86.5%
No
10.1%
Skip
3.4%

Total Votes: 89

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
80.9%
No
9.0%
Skip
10.1%

Total Votes: 89


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search