Home / Knowledge / News / Textiles / Expansion of Marimekko's collaboration with Crate and Barrel
Expansion of Marimekko's collaboration with Crate and Barrel
04
Feb '11
Marimekko is expanding its distribution and reinforcing its position in the United States by extending its collaboration with Crate and Barrel, a prestigious home furnishings retailer. According to the contract which was signed on 3 February 2011, Crate and Barrel plans to open 22 new Marimekko shop-in-shops by the end of the year 2013.

Crate and Barrel will have exclusive rights to retail Marimekko interior decoration products in the US and Canada in the home specialty and department store chain category; these exclusive rights will not apply to clothes, bags or accessories. In addition to furnishing products imported from Finland, the product range for Crate and Barrel's stores will also include Marimekko products made under licence such as bedding and bath textiles.

In October 2010, Crate and Barrel opened a Marimekko shop-in-shop in its SoHo store in New York City. The first four of the new shop-in-shops will be opened this spring: on Madison Avenue in New York as well as in Chicago, Los Angeles and San Francisco. The shops' range focuses on interior decoration products, including home textiles, ceramics and glassware, and some bags and accessories will also be on sale. Crate and Barrel will also open an online shop specialising in Marimekko products within its website in the spring, making available a comprehensive range.

“Marimekko has been known in the United States since the 1960s. We are now taking Marimekko there on a distinctly more significant scale. We will initially be concentrating on boosting the brand's awareness and extending distribution on the East and West coasts. We have longer traditions in these regions and we believe they have greater natural demand for our products. Our long-term goal is to extend our distribution in the US through high-end department stores and specialist retailers and by opening new Marimekko stores.

“The new contract with our long-time partner Crate and Barrel is a truly significant step for Marimekko. Crate and Barrel's stores are in the best locations in their cities and they are very well-known and successful, so in them Marimekko will have excellent opportunities to reach new audiences interested in original design. The collaboration is expected to boost our international sales in the years ahead, but it must also be borne in mind that long-term development work of this kind also requires investments,” says President and CEO Mika Ihamuotila.

In 2010 Marimekko started a subsidiary to manage and develop its US operations in cooperation with the brand-management firm C2Group and opened a showroom in Manhattan.

Marimekko Corporation


Must ReadView All

Uzbekistan wants joint ventures with Hungarian textile firms

Textiles | On 20th Feb 2018

Uzbekistan wants joint ventures with Hungarian textile firms

Uzbekistan has offered Hungary to create joint ventures in the two...

Vietnam’s textile & garment exports up 10.68% in 2017

Textiles | On 20th Feb 2018

Vietnam’s textile & garment exports up 10.68% in 2017

Vietnam came very close to achieving its 2017 textile and garment...

Maharashtra’s new textile policy to privatise cooperatives

Textiles | On 20th Feb 2018

Maharashtra’s new textile policy to privatise cooperatives

The state government in India’s western state of Maharashtra, under...

Interviews View All

Kaizad Hansotia
GetNatty

Competition is the best thing that can happen to a startup

Headhonchos
Indian fashion industry

Organic the first choice of any environment-conscious person

Top executives
Textile industry

The foremost issue is bridging the skill gap

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search