Home / Knowledge / News / Textiles / Expansion of Marimekko's collaboration with Crate and Barrel
Expansion of Marimekko's collaboration with Crate and Barrel
04
Feb '11
Marimekko is expanding its distribution and reinforcing its position in the United States by extending its collaboration with Crate and Barrel, a prestigious home furnishings retailer. According to the contract which was signed on 3 February 2011, Crate and Barrel plans to open 22 new Marimekko shop-in-shops by the end of the year 2013.

Crate and Barrel will have exclusive rights to retail Marimekko interior decoration products in the US and Canada in the home specialty and department store chain category; these exclusive rights will not apply to clothes, bags or accessories. In addition to furnishing products imported from Finland, the product range for Crate and Barrel's stores will also include Marimekko products made under licence such as bedding and bath textiles.

In October 2010, Crate and Barrel opened a Marimekko shop-in-shop in its SoHo store in New York City. The first four of the new shop-in-shops will be opened this spring: on Madison Avenue in New York as well as in Chicago, Los Angeles and San Francisco. The shops' range focuses on interior decoration products, including home textiles, ceramics and glassware, and some bags and accessories will also be on sale. Crate and Barrel will also open an online shop specialising in Marimekko products within its website in the spring, making available a comprehensive range.

“Marimekko has been known in the United States since the 1960s. We are now taking Marimekko there on a distinctly more significant scale. We will initially be concentrating on boosting the brand's awareness and extending distribution on the East and West coasts. We have longer traditions in these regions and we believe they have greater natural demand for our products. Our long-term goal is to extend our distribution in the US through high-end department stores and specialist retailers and by opening new Marimekko stores.

“The new contract with our long-time partner Crate and Barrel is a truly significant step for Marimekko. Crate and Barrel's stores are in the best locations in their cities and they are very well-known and successful, so in them Marimekko will have excellent opportunities to reach new audiences interested in original design. The collaboration is expected to boost our international sales in the years ahead, but it must also be borne in mind that long-term development work of this kind also requires investments,” says President and CEO Mika Ihamuotila.

In 2010 Marimekko started a subsidiary to manage and develop its US operations in cooperation with the brand-management firm C2Group and opened a showroom in Manhattan.

Marimekko Corporation


Must ReadView All

Textiles | On 18th Aug 2017

Turkey imposes temporary duty on POY from 7 countries

Turkish ministry of economy has announced imposition of provisional...

Textiles | On 18th Aug 2017

GST return filing deadline for transitional credit

For businesses who want to avail the transitional input tax credit...

Apparel/Garments | On 18th Aug 2017

AEPC wants clarity on minimum wages for garment sector

The Apparel Export Promotion Council (AEPC) has urged the Indian...

Interviews View All

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Nishank Patel
Shri Dinesh Mills Limited

Broad range of fabrics will sell well this financial year

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

August 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
66.7%
No
16.7%
Skip
16.7%

Total Votes: 30

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
43.3%
No
36.7%
Skip
20.0%

Total Votes: 30

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
83.3%
No
6.7%
Skip
10.0%

Total Votes: 30

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
60.0%
No
10.0%
Skip
30.0%

Total Votes: 30


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search