Home / Knowledge / News / Textiles / Sainsbury's to source Fairtrade cotton from Gujarat, India
Sainsbury's to source Fairtrade cotton from Gujarat, India
12
Feb '11
Sainsbury's has announced that it will source all of its Fairtrade cotton from a cooperative supplier in Gujarat.

In the first deal of its kind, Sainsbury's have committed to buying a year's worth of cotton during the harvest period. This will allow the famers to plan how they use their money, as they will have a guaranteed annual income. Sainsbury's will also provide advance payments of the Fairtrade premiums, which can be used immediately for community projects.

Ninad Gupte, from the Project Executive Body Agrocel, said: "Sainsbury's is the largest consumer of Fairtrade cotton from our projects in Gujarat. Cotton prices are very unstable so guaranteeing our farmers a minimum price and pre-financing the Fairtrade social premium, offers security that has not been possible in the past. Through this initiative, our farmers cooperative body has been able to improve conditions by investing in projects like providing clean drinking water and health check ups."

Liz Jarman, Sainsbury's Head of Fairtrade said: "Clothing is a major feature of Sainsbury's Fairtrade offer and we are proud to be supporting cotton farmers in a way which has not been seen before. Sainsbury's sell an average of 250 Fairtrade t-shirts per hour, which means a total Fairtrade premium of $250,000 per year to benefit cotton farmers in Gujarat."

Around 1,200 small and marginal farmers based in Gujarat will benefit from this initiative, allowing investment in long-term benefits such as health and education.

Sainsbury's are the world's largest retailer of Fairtrade products, with one in four pounds spent on Fairtrade in the UK being spent in a Sainsbury's store. With Fairtrade Fortnight starting on 28 February, Sainsbury's are adding to the number of Fairtrade products that they stock with the introduction of five new lines of own brand Fairtrade chocolate and Fairtrade hollow boxed Easter eggs.

J Sainsbury plc was founded in 1869 and today operates a total of 890 stores comprising 547 supermarkets and 343 convenience stores.

J Sainsbury plc


Must ReadView All

Chinese e-commerce firm JD.com invests $44 mn in Tiki.vn

Apparel/Garments | On 24th Nov 2017

Chinese e-commerce firm JD.com invests $44 mn in Tiki.vn

Chinese e-commerce firm JD.com has invested $44 million in Tiki.vn, a ...

Asian firms to see steady earnings growth in 2018: Moody's

Textiles | On 24th Nov 2017

Asian firms to see steady earnings growth in 2018: Moody's

Steady economic expansion and corporate earnings growth will underpin ...

Vietnamese footwear exporters need to prepare for EV-FTA

Apparel/Garments | On 24th Nov 2017

Vietnamese footwear exporters need to prepare for EV-FTA

Vietnamese leather and footwear exporters must comply with the...

Interviews View All

Rashi Menda
Zapyle

Every fifth sale we make on Zapyle is a repeat purchase

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

November 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
68.5%
No
12.4%
Skip
19.1%

Total Votes: 89

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.8%
No
30.3%
Skip
7.9%

Total Votes: 89

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
86.5%
No
10.1%
Skip
3.4%

Total Votes: 89

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
80.9%
No
9.0%
Skip
10.1%

Total Votes: 89


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search