'Do U Speak Green' - Clothing with passion for environment

15 Feb '11

4 min read

“I would say our USP is a combination of eco-friendly fabrics & the designing. The response till now has been positive, but people need to be educated on the same. “We have invested around Rs 3.5 million so far & another Rs 3.0 million is expected to be invested in the coming months. It has been self funded & from the profits of our export business and nor have I engaged in a tie-up with anybody else”.

As regards targeting potential customers, he noted by saying, “We are targeting all citizens who care for their own & their children's future. It is our mission to contribute to the betterment of our natural environment with the help of our citizens. When someone buys our products, not only do they sport clothes which do not contain harmful chemicals, but are also contributing to the environment in three ways.

“They are encouraging the growth of organic cotton which helps keep the land free of harmful chemicals and fertilizers. The amount is directly contributed by our company to BNHS which will help them undertake more conservation activities. And last but not the least they are indirectly helping the farmers in higher realizations of money & keeping them healthy & debt free”.

Fibre2fashion News Desk - India

More Apparel/Garments News - India...