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Fashion designers vouch for viscose fabrics
02
Mar '11
To promote consumption and to propagate the inherent qualities of viscose yarn, the Association of Man-Made Fibre Industry in India (AMFII) organised a day long event - 'Viscose Connect 2011' in Surat, which concluded with a dazzling fashion show, presented by top-notch designers of India.

The morning session included interactions between the top officials of the three viscose filament yarn producers; Century Rayon, Kesoram Rayon and Indian Rayon and those from across the textile value-chain in Surat, which included weavers and embroiders.

These round-table deliberations were meant to inform the Surat textile value-chain about the properties of fabrics made from viscose filament yarn like very good water absorbency and eco-friendliness. They were also informed that, an array of woven fabrics like crepe, georgette, satin, velvet and taffeta are manufactured using VFY, thus providing a complete fabric solution.

They were further told that, unlike most man-made fibres, rayon is not synthetic. It is made from wood pulp, a cellulosic based raw material which is naturally-occurring, bio-degradable and is a renewable resource. It is eco-friendly & similar to those of natural cellulosic fibres, such as cotton or linen, than those of other man-made fibres such as nylon or polyester

This was followed by the main event which began in the late evening in which around 300 of the who's who from the Surat textile sector were invited. The welcome address was given by Vice-President of AMFII and also President of Century Rayon Ltd, Mr Chitlange.

He welcomed the audience by saying that this event has been first organised in Surat due to the fact that, the association of viscose yarn with Surat goes back to the late 50's and early 60's, as it was the first city to adopt and consume viscose filament yarn whole-heartedly. Consumption of polyester, silk and nylon followed later.

He added by saying' “Our objective was to inform the textile value-chain in Surat about the unique properties of viscose like luster which is equivalent to silk, but is also absorbent like cotton. Fabrics made from viscose filament yarn are eco-friendly and skin-friendly. Considering the growing disposable incomes of the Indian consumer, we anticipate high demand for viscose fabrics in the near future”.

“Today for the first time, we have brought together on one platform - viscose filament producers, textile industry consumers and also fashion designers, who will showcase their collections made exclusively from viscose filament yarn. Our objective is also to make the end-consumer aware by means of a branding exercise called Eco Smart Viscose”, he concluded by saying.

Mr Chitlange was followed by Mr Devkishen Manghani, President of Federation of Surat Textile Traders Association (FOSTTA) who provided the trader's perspective. He recalled the times, when viscose was a rage among middle-class women consumers. He was also highly appreciative of the properties of viscose and whole-heartedly support the growth of fabrics made from viscose filament yarn.

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