Home / Knowledge / News / Textiles / Launch of Martha Stewart Collection by Serta at Macy's
Launch of Martha Stewart Collection by Serta at Macy's
Mar '11
Macy's announced the launch of "Martha Stewart Collection by Serta," a mattress line available exclusively at Macy's. Renowned for her distinctive and exquisitely designed home essentials, Martha Stewart has teamed with premium mattress manufacturer, Serta, to create a collection of twelve mattress styles that offer superior quality, style and value.

"The 'Martha Stewart Collection by Serta' line offers impeccable comfort and expertly engineered beds that create specialized sleeping experiences," said Lisa Magann, executive vice president and general merchandising manager of Macy's Home Store. "This collaboration between Serta, a leader in the mattress industry, and Martha Stewart, a lifestyle icon, allows Macy's to deliver affordable luxury in our mattress department."

"A good night's sleep can make such an important difference in our daily life. We are pleased to be partnering with Serta to offer the Macy's customer a full range of comfortable mattresses with innovative features that are specifically designed to enhance sleep quality," said Robin Marino, president and CEO of Merchandising at Martha Stewart Living Omnimedia.

With the intention of "Better Sleep for Better Living," the "Martha Stewart Collection by Serta" beds utilize a 924 FreeFlex 5-zone innerspring system for additional support and pressure relief. Available in twin, twin extra long, full, queen, king, and California king, options also include low profile or standard box springs and queen split foundations.

With styles available in both better and best mattress categories, the collection offers a multitude of well-appointed features to suit every sleep need including plush or firm comfort levels, individually wrapped coil designs, slow recovery latex and memory foam. The "Martha Stewart Collection by Serta" line is available in approximately 280 Macy's stores and on macys.com

Macy's Inc

Must ReadView All

Textiles | On 25th Oct 2016

Cotton yield to increase to 568.29 kg/ha in 2016-17: CAB

At its first meeting for the cotton season 2016-17, the Cotton...

Apparel/Garments | On 25th Oct 2016

US most sought after market for UK retailers: Global-e

A majority of the retailers in the UK consider US to be their most...

Courtesy: Fila Korea

Textiles | On 25th Oct 2016

Fila Korea to set up R&D centre in China

Leading apparel brand Fila Korea is planning to establish an apparel...

Interviews View All

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Eric Scholler

The Indian market has huge potential in technical textiles, and by far,...

Sonam & Paras Modi

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search