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Launch of Martha Stewart Collection by Serta at Macy's
18
Mar '11
Macy's announced the launch of "Martha Stewart Collection by Serta," a mattress line available exclusively at Macy's. Renowned for her distinctive and exquisitely designed home essentials, Martha Stewart has teamed with premium mattress manufacturer, Serta, to create a collection of twelve mattress styles that offer superior quality, style and value.

"The 'Martha Stewart Collection by Serta' line offers impeccable comfort and expertly engineered beds that create specialized sleeping experiences," said Lisa Magann, executive vice president and general merchandising manager of Macy's Home Store. "This collaboration between Serta, a leader in the mattress industry, and Martha Stewart, a lifestyle icon, allows Macy's to deliver affordable luxury in our mattress department."

"A good night's sleep can make such an important difference in our daily life. We are pleased to be partnering with Serta to offer the Macy's customer a full range of comfortable mattresses with innovative features that are specifically designed to enhance sleep quality," said Robin Marino, president and CEO of Merchandising at Martha Stewart Living Omnimedia.

With the intention of "Better Sleep for Better Living," the "Martha Stewart Collection by Serta" beds utilize a 924 FreeFlex 5-zone innerspring system for additional support and pressure relief. Available in twin, twin extra long, full, queen, king, and California king, options also include low profile or standard box springs and queen split foundations.

With styles available in both better and best mattress categories, the collection offers a multitude of well-appointed features to suit every sleep need including plush or firm comfort levels, individually wrapped coil designs, slow recovery latex and memory foam. The "Martha Stewart Collection by Serta" line is available in approximately 280 Macy's stores and on macys.com

Macy's Inc

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