Home / Knowledge / News / Textiles / Launch of Martha Stewart Collection by Serta at Macy's
Launch of Martha Stewart Collection by Serta at Macy's
18
Mar '11
Macy's announced the launch of "Martha Stewart Collection by Serta," a mattress line available exclusively at Macy's. Renowned for her distinctive and exquisitely designed home essentials, Martha Stewart has teamed with premium mattress manufacturer, Serta, to create a collection of twelve mattress styles that offer superior quality, style and value.

"The 'Martha Stewart Collection by Serta' line offers impeccable comfort and expertly engineered beds that create specialized sleeping experiences," said Lisa Magann, executive vice president and general merchandising manager of Macy's Home Store. "This collaboration between Serta, a leader in the mattress industry, and Martha Stewart, a lifestyle icon, allows Macy's to deliver affordable luxury in our mattress department."

"A good night's sleep can make such an important difference in our daily life. We are pleased to be partnering with Serta to offer the Macy's customer a full range of comfortable mattresses with innovative features that are specifically designed to enhance sleep quality," said Robin Marino, president and CEO of Merchandising at Martha Stewart Living Omnimedia.

With the intention of "Better Sleep for Better Living," the "Martha Stewart Collection by Serta" beds utilize a 924 FreeFlex 5-zone innerspring system for additional support and pressure relief. Available in twin, twin extra long, full, queen, king, and California king, options also include low profile or standard box springs and queen split foundations.

With styles available in both better and best mattress categories, the collection offers a multitude of well-appointed features to suit every sleep need including plush or firm comfort levels, individually wrapped coil designs, slow recovery latex and memory foam. The "Martha Stewart Collection by Serta" line is available in approximately 280 Macy's stores and on macys.com

Macy's Inc


Must ReadView All

Textiles | On 20th Jul 2017

Provide safety net for cotton growers: Congress to Trump

A bipartisan Congressional coalition has called attention of...

Courtesy: ITMF

Textiles | On 20th Jul 2017

ITMF'17 themed on tech, trade, climate in disruptive times

The International Textile Manufacturers Federation (ITMF), an...

Textiles | On 20th Jul 2017

RIL’s Q1 FY18 petrochemicals revenue up 22.9% y-o-y

Reliance Industries Limited (RIL) has reported its financial...

Interviews View All

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Awen Delaval
Samatoa

'Natural fibres are appreciated for traditional authenticity'

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X