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Significant increase in visitors from Northern China at SPINEXPO

18 Mar '11
5 min read

The 17th edition of SPINEXPO Shanghai was held from March 8th-10th, 2011 at the Pudong Expo Center for the last time in that venue, and recorded the most substantial increase in visitors since the trade show first launched.

With 9,456 visitors for a Spring/Summer season as compared to 7,846 visitors for the previous Autumn/Winter edition, the increase in international visitors was 22%. This hefty increase was largely due to changes in our China promotion office and to its professionalism.

The office, based in Shanghai, was strengthened in terms of size and skills, and the team assigned to visitor information cleaned up our entire China database, removing over 50% of obsolete data and carrying out research region by region, thus increasing our communication with the textile industry to a considerable degree as well as our familiarity with Chinese niche textile markets that are constantly expanding.

The number of Chinese visitors rose to 7,741 as compared to 5,970 visitors for the previous season: it is noteworthy that the most significant increase came from Northern China, including Beijing and nearby provinces, where the number of visitors rose to 499 as compared to 271 for the previous season. Shanghai and nearby provinces also recorded a significant increase with 7,488 visitors as compared to 5,381 for the previous season.

Only the Southern China region remained unchanged, which underlined the importance of the work that was carried out, since provinces in this part of China were not included in the database enrichment process. We are encouraged by these results and will carry out similar work for Hong Kong and the province of Guangdong for the upcoming Autumn/Winter season.

Visitors from outside China also recorded a significant increase, rising from 1,046 for the previous season to 1,715 for this edition (+65%). Taiwan and Hong Kong recorded a drop compared to the previous edition, but Japan is rising, as well as the United States and South America. We have begun the same process on our USA database and are beginning to record results, with major decision-makers attending the trade fair from the USA and Europe.

The biggest increase came from visitors from department stores and ready-to-wear brands. In terms of product categories, we have recorded an amazing increase in the circular-knit sector, with 3,562 references as compared to 830 for the previous season. Although it corresponds to a Spring/Summer season that is more favourable to circular than to flat-bed knits, this very substantial increase strengthens our conviction concerning the importance and future of this sector, which is divided into "outerwear" (2,005 references, lingerie/underwear (1,163) and hosiery (394).

The flat-bed knit sector is down slightly with 4,599 references as compared to 5,360 for the Autumn/Winter season, as is the garment and home textile weaving sector (1,252 versus 1,694 for the previous season). We changed the interior decor for this edition by putting our new stand concept to the test in preparation for the change of venue for the upcoming Autumn/Winter season.

SPINEXPO 2011

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TÜYAP IHTISAS FUARLARI A.S.
Tradewind International Servicing
Thermore (Far East) Ltd.
The LYCRA Company Singapore  Pte. Ltd
Thai Trade Center
Thai Acrylic Fibre Company Limited
TEXVALLEY MARKET LIMITED
TESTEX AG, Swiss Textile Testing Institute
Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)
Taiwan Textile Federation (TTF)
SUZHOU TUE HI-TECH NONWOVEN MACHINERY CO.,LTD
Stahl Holdings B.V.,
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