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ForeverLawn partners with Universal Textile
Apr '11
Last week Yellowstone National Park and Universal Textile Technologies announced the formation of a unique recycling partnership that will reduce landfill waste and contribute to the creation and protection of American jobs. Plastic bottles generated by the park's three-and-a-half million annual visitors will now be recycled and reused to make high-performance backing for carpet and artificial turf.

The success of this innovative program will rely on the continued support of companies who purchase the recycled backing and incorporate it into their carpet and synthetic turf products. ForeverLawn, the leader in artificial grass, has utilized the recycled backing in their premium synthetic grass products since 2005. In light of the new recycling partnership with Yellowstone National Park, ForeverLawn has recommitted to utilize this high-performance, responsible turf backing product from Universal Textile in the production of their premium products.

“When we developed our premium lines, we chose to partner with Universal Textile for many reasons, including their commitment to environmental stewardship,” said Brian Karmie, Vice President of ForeverLawn. “The use of recycled and renewable materials, and the superior quality and strength of the high-performance turf backing were a perfect fit with the kind of top shelf synthetic grass products we were developing.”

Universal Textile incorporates the use of recycled bottles to manufacture BioCel and EnviroCel environmentally friendly polyurethane backing systems for carpet and synthetic turf. Both BioCel and EnviroCel utilize recycled plastic bottles combined with naturally renewable soybean-based polyols, derived from domestically grown soybeans. The use of soy-based products helps to support the U.S. economy, create American jobs and is another way Universal Textile products contribute money back into the U.S. economy. Universal Textile is a member of the Biobased Products Coalition.

The ForeverLawn artificial grass product lines that utilize the recycled backing from Universal Textile are Endura, Playground Grass, SportsGrass, and DuPont ForeverLawn Select. The DuPont ForeverLawn Select series is the company's most popular landscape offering, due to its low-sheen appearance, multi-colored blade structure, and unique tan thatch that enhances the natural grass presentation.


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