Home / Knowledge / News / Textiles / Expansion of FUNLAND
Expansion of FUNLAND
06
Apr '11
Hanung Toys & Textiles Limited is India's largest Manufacturer and Exporter of Soft Toys. It is also one of the leading players in the Home Furnishing Segment. It is a listed company with an annual turnover in excess of USD 240 Mn, out of which about USD 95 Mn comes from the Toys Segment. The domestic sale of Toy Segment is about USD 24 Mn. With the association of FIBL which is a leading authority on Franchising, Retailing and Licensing, Hanung Retail Ltd, the retail arm of Hanung Toys and Textiles is all set to further expand its retail presence & global sourcing under the brand name FUNLAND.

The stores will carry four categories of products: : Traditional Toys which include Soft toys, Educational Toys which include Board games, Puzzles, Electronic Gaming and Sports Accessories. FIBL beholds the key interest in expanding the company's network for the very first time nationwide, initially in the major cities like Delhi, Mumbai, Bangalore, Chennai, Hyderabad and Ahmedabad and further expanding up to 10 other within a short span. Hanung already caters to 3000 retail outlets pan India, including multi-brand outlets such as Lifestyle, Shopper's Stop, Westside, Big Bazar (Pantaloon group), Pyramid, Globus, Landmark and other leading stores. The vision behind FUNLAND is to create an experience based, one stop shop for kids, young adults and gaming enthusiasts.

Hanung is internationally known for its quality-driven approach to all clients. This includes the use of non-toxic and azo-free dyes, non-toxic fibre and strength-tested threads and seams; zero lead content as well as passing all toys through two rounds in metal detectors to ensure no stray needle is left inside.

Commenting upon the association, Mr. Ashok Kumar Bansal, Chairman & Managing Director, Hanung Toys & Textiles Limited “Hanung has long been the largest player in the toys segment in India, with presence across manufacturing, distribution & retail. Having explored the retail segment over the past year, we have now decided to expand our network across the country. Our tie-up with FIBL seeks to bring together their expertise in franchise-based business development with our unmatched position in the domestic & international toy markets to create an opportunity for entrepreneurs across the country to participate in this USD 2bn market that is expanding at over 20% annually.”

The stores will be operated in two models – COFO (Company Owned Franchisee Operated) and FOFO (Franchisee Owned Franchisee Operated). In both models, the store detailing, branding & marketing support, market planning & analysis and operations support will be covered in an initial investment of 20 lakhs. Franchisees would be expected to invest in stock, salaries, utilities & general maintenance. In the COFO model the franchisor will provide properties in leading high streets & malls across the country, where as in the latter, franchisee would provide own property. The company plans to expand about 400 stores including up to 150 COFO stores within the next 3-4 years.


Must ReadView All

15 trade associations urge nations to safeguard WTO system

Apparel/Garments | On 15th Dec 2017

15 trade associations urge nations to safeguard WTO system

Fifteen trade and industry associations from across the world have...

Ethiopia’s Kombolcha Industrial Park attracts foreign firms

Apparel/Garments | On 15th Dec 2017

Ethiopia’s Kombolcha Industrial Park attracts foreign firms

Strategic location, modern factory facilities and proximity to the...

Courtesy: H&M

Apparel/Garments | On 15th Dec 2017

H&M, Alibaba extend collaboration

H&M has extended collaboration with Alibaba with the opening of its...

Interviews View All

Sanjay Desai & Ashish Mulani
True Colors

Digital textile printing will be the technology of the future

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.6%
No
12.0%
Skip
18.5%

Total Votes: 92

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.0%
No
30.4%
Skip
7.6%

Total Votes: 92

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.0%
No
9.8%
Skip
3.3%

Total Votes: 92

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.5%
No
8.7%
Skip
9.8%

Total Votes: 92


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search