“Our alliance with Hanung Toys & Textiles Limited heralds the beginning of a new era in the evolution of the toy market in India. We hope to bring the best of business opportunities for the company which will capture the interest of the investors in India. We are tremendously excited about this venture and our decision to partner with Hanung.” Added by Ms Sonya Chowdhry Grover, Director Planning & Strategy, Franchise India Brands Limited.
In a recent survey the domestic toy industry is estimated at around `10,000 plus crore with a growth rate of over 20%. The industry is currently dominated by the unorganized sector, with the organized sector accounting for around 20%. Though the organized sector is currently small compared to the overall market, it has grown steadily from under 5% to its current levels within the last decade itself, and expects to dominate the sector within the next 10 years.