Home / Knowledge / News / Textiles / Focus on offshore business pays off for Cavalier Bremworth
Focus on offshore business pays off for Cavalier Bremworth
Apr '11
New Zealand carpet maker Cavalier Bremworth has grown its export business by 75% in the last 12 months following a concerted effort to further develop its offshore markets.

Gaining new distribution partners and developing more design-led products for the premium end of the market has helped it gain a much stronger foothold in the US. New products made from felted yarn were on show at the Las Vegas 'Surfaces' flooring show in January and have led to orders from New York-based Prestige Mills and Hibernia Woollen Mills in Los Angeles.

Cavalier Bremworth's parent company Cavalier Corporation has recently bought a 75% stake in Christchurch felted yarn plant Radford Yarns, with the intention of boosting its product development using this unique yarn structure.

Both Prestige and Hibernia specialise in high end wool carpets in a US market dominated by synthetics. General Manager of Sales for Cavalier Bremworth, Steve Duncan, says all the US distributors have told him the unique and modern designs combined with an appealing colour palette and high quality production make the Cavalier Bremworth wool product a stand-out against competitors. Repeat orders are already in the system following the first deliveries of carpet.

"They look at our product and put it next to a similarly priced import from elsewhere, and the differences are immediately obvious. Quality and craftsmanship make our product a much easier sell into a market that is starting to experience a good lift after a tough few years."

A second California distributor, Unique Carpets, has also placed orders on two ranges. In addition, as a result of a joint effort with Elders Primary Wool Limited, orders have been received to supply Just Shorn branded carpet to International Design Guild - a group of over 100 retailers who specialise in high-end wool products in the US.

Duncan says the Canadian market is also showing good potential with a new distributor putting in an order for a container-load of carpet this month and a South African distributor/retailer based in Johnannesburg doing the same.

In China, Cavalier Bremworth has established a new joint partnership with a long-standing Chinese distributor, to provide stock into Beijing for distribution to independent retailers in Shanghai and Beijing.

Through an Auckland-based hotel fit-out company, Cavalier Bremworth had also supplied more than 20,000 square metres of carpet to two hotels in Iraq.

"There's no doubt that this bigger focus on offshore business, is helping to offset the challenges of working in a flat domestic market," said Duncan.

"While our Australian market has performed strongly, New Zealand is taking longer to pull out of its recessionary mode though we are now seeing the indications of a pick up in activity - and pleasingly - more noticeable demand for products that are New Zealand-made and environmentally friendly."

Cavalier Bremworth

Must ReadView All

Apparel/Garments | On 21st Oct 2016

China’s garment retail sales grow 7.2% in Jan-Sept ’16

Retail sales of garments, footwear, hats and knitwear of Chinese...

Mike Preston, executive director of the Arkansas Economic Development Commission (AEDC), signing MoU with Tang from Suzhou Tianyuan Garments company. Courtesy: Government of Arkansas

Apparel/Garments | On 21st Oct 2016

Suzhou Tianyuan to open $20 mn garment factory in US

Suzhou Tianyuan Garments company, a Chinese manufacturer of casual...

Textiles | On 21st Oct 2016

Pakistan’s textile exports fall 5.96% y-o-y in Q1 FY17

The value of textile and garment exports made by Pakistan decreased...

Interviews View All

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Amrit Sethia

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search