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Clariant showcases performance boosting-solutions at HPCI
Apr '11
Clariant promotes differentiation in the home and industrial cleaning, fabric and personal care sectors, with its efficiency-, color- and performance-boosting ingredients on-show at the HPCI Turkey Congress, June 1-2, 2011.

At Booth 212, versatile new products delivering cost-effective, sustainable formulations for the dishwashing market will star alongside attention-grabbing color solutions, highly-efficient and biodegradable cleaning products, and benchmark-setting innovations and concepts for cosmetics.

Key highlights from Clariant's latest developments and trusted innovations will include:

Sustainability through efficiency

Brand new developments in hand-dishwashing excellence. - Clariant showcases its "Doing your Dishes" formulation concept with solutions from ultra concentrate to low cost hand dishwashing products, including:

• Praepagen HY: synergism for increased cleaning efficiency. As a performance booster it allows a reduction in the total amount of surfactant and formulation costs for liquids.
• TexCare SRN: a novel viscosity modifier with excellent skin mildness properties. Excellent toxicological and ecological profile.

Clean & Clever

Multifunctional agents with built-in efficiency, performance, and environmental benefits.

• Peractive: The clean and clever way of bleaching. Highly effecient, saves energy and cost. Gentle on colors and fibres, hygenically clean wash.
• Hostapur SAS – A traditional speciality for innovative cleaners. The ideal anionic surfactant for highly concentrated liquid formulations, saves solvent, hydrotropes and stabilizers.Excellent solubility, outstanding cleaning performance, improved enzyme compatibility and low temperature effectiveness.

Color Sells!

As a global supplier of organic pigments, pigment preparations and dyes, Clariant offers color solutions for personal, home and fabric care applications. Its competence and know-how in color helps customers to select the right, formulation-stable colorant to enhance product appearance, support differentiation and attract consumers.

Setting new benchmarks

Functional and aesthetic performance for cosmetics.

• Clariant's new “Youth Concept” offers easy-to-follow guide recipes for the beauty needs of young, sensitive skin and hair. It embraces young people's preference for “healthier” products with fewer preservatives and more natural ingredients with less environmental impact.


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