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Serta & NSF to promote redesigned Perfect Sleeper
Apr '11
In today's busy world, people are striving to do more with less free time. As a result, Americans have become a sleep-deprived society, losing sight of not only how important a good night's sleep is to one's overall well-being, but also of the critical role a mattress plays in improving the quality of sleep. Recognizing America's continued struggle, Serta and the National Sleep Foundation (NSF) have joined forces on a groundbreaking industry partnership to promote better sleep through optimal product design and enhanced public education.

As part of this partnership, Serta has redesigned its flagship mattress, the Perfect Sleeper, with input from the NSF. First, Serta asked sleep-deprived consumers what issues were preventing them from sleeping well on their current mattress. Then, Serta shared the results with the NSF and set out to design a new Perfect Sleeper that helps address five common sleep issues associated with mattresses: tossing and turning; lack of support; sleeping too hot or too cold; partner disturbance; and mattress roll-off or sagging.

"People's comfort and support needs while sleeping change over time. Even when consumers realize they might need a new mattress to address their changing needs, many are confused when it comes to picking the right one," added Andrew Gross, senior vice president of marketing for Serta. "The newly designed Serta Perfect Sleeper makes it easier to shop for a new mattress and is built to help address common sleep problems in one mattress line."

The new Perfect Sleeper is made with multiple advanced features and technologies that help address five common sleep issues associated with mattresses by providing:

• Pressure-Relieving Comfort
o Serta's exclusive Advanced Comfort Quilt helps to distribute weight evenly to reduce the pressure points that can cause tossing and turning.
• Proper Back Support
o Serta's new FlexZone Innerspring uses technology formerly used only in premium mattresses costing $3,000 and more and is designed to "flex" to the body's contours while providing support where it's needed most.
• Balanced Sleep Temperature
o The Advanced Comfort Quilt allows air to flow through the mattress easily for up to 42 percent more cooling power than traditional memory foam.
o Cool Balance Fabric Technology helps regulate the flow of heat from the body for a more balanced sleep surface temperature.
• Undisturbed Sleep
o The TrueSense motion-isolating coils found in Serta's FlexZone innerspring system is uniquely designed to reduce motion transfer from one sleep partner to another.
• No Roll-Off or Sag
o The Total Edge Foam Encasement strengthens the mattress edges to eliminate edge sag while extending the sleep surface.
o Serta's ComfortLast construction means that each Perfect Sleeper system is tested beyond industry standards to meet the demands of over 99 percent of the adult population.

In helping consumers through the mattress selection process, which often can be daunting, retail store associates trained by Serta will be armed with five simple questions. These questions, tied to the five common sleep problems, will help in quickly assessing individual needs and preferences to determine the best match. The new Perfect Sleeper mattresses will be available in stores in April and will carry the "Official Mattress of the National Sleep Foundation" designation.

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