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Encircle wins MDEA Award in US
Apr '11
The innovative new 'Encircle Compression Therapy' has been announced as a winner in the 'Medical Design Excellence(MDEA)' award in the United States, and announced as a finalist in the DuPont ANZ Innovation Awards in Australia.

The Encircle Compression Therapy was developed in New Zealand for The Merino Company (TMC) by a team led by product development company Locus Research that included; Ag Research Textiles Group & Medical Research Institute of New Zealand (MRINZ). It utilises the specific attributes of Merino in an advanced medical application to prevent and treat circulation based conditions that affect up to 40% of people over the age of 45.

CEO of TMC; Andy Wynne states 'We are delighted to receive international recognition for this development; it recognises the quality of the work and the commercial potential of this unique development. We are developing a whole business around Encircle and see significant potential in taking Merino to a new level. The MDEA award will spearhead our US launch and provides us with a profile that would not have otherwise been possible'. TMC's involvement in the whole merino supply chain provides a unique perspective to improve returns to industry across the board.

Encircle is being launched nationwide in 2011 in Australia by Symbion Pharmacy Services (SPS) under the highly respected 'Faulding' brand. Lisa Robertson from SPS is excited by the potential in Encircle 'Encircle is a preventative treatment for a condition which a large number of people suffer; the product range offers our customers a highly innovative and proven treatment for a range of circulatory conditions'. The product is likely to be released in New Zealand later this year and in Scandinavia in 2012.

For Encircle Programme Director, Blythe Rees-Jones from Locus Research"The recognition is a further confirmation of the great team we have through from design, production, and science through to clinical research. The potential for further products that merino can deliver in the medical domain is clearly evident"

The Encircle Compression Therapy was developed to add significant value to merino fibres and textiles. It was born out of the unique 'Transform Initiative' created by Locus Research for Textiles New Zealand in 2007. This programme has led to a number of successful developments including Encircle; Easy Care Wool (Ag Research) & The Bio harness (Zephyr Technology).

Locus Research

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