Home / Knowledge / News / Textiles / Encircle wins MDEA Award in US
Encircle wins MDEA Award in US
23
Apr '11
The innovative new 'Encircle Compression Therapy' has been announced as a winner in the 'Medical Design Excellence(MDEA)' award in the United States, and announced as a finalist in the DuPont ANZ Innovation Awards in Australia.

The Encircle Compression Therapy was developed in New Zealand for The Merino Company (TMC) by a team led by product development company Locus Research that included; Ag Research Textiles Group & Medical Research Institute of New Zealand (MRINZ). It utilises the specific attributes of Merino in an advanced medical application to prevent and treat circulation based conditions that affect up to 40% of people over the age of 45.

CEO of TMC; Andy Wynne states 'We are delighted to receive international recognition for this development; it recognises the quality of the work and the commercial potential of this unique development. We are developing a whole business around Encircle and see significant potential in taking Merino to a new level. The MDEA award will spearhead our US launch and provides us with a profile that would not have otherwise been possible'. TMC's involvement in the whole merino supply chain provides a unique perspective to improve returns to industry across the board.

Encircle is being launched nationwide in 2011 in Australia by Symbion Pharmacy Services (SPS) under the highly respected 'Faulding' brand. Lisa Robertson from SPS is excited by the potential in Encircle 'Encircle is a preventative treatment for a condition which a large number of people suffer; the product range offers our customers a highly innovative and proven treatment for a range of circulatory conditions'. The product is likely to be released in New Zealand later this year and in Scandinavia in 2012.

For Encircle Programme Director, Blythe Rees-Jones from Locus Research"The recognition is a further confirmation of the great team we have through from design, production, and science through to clinical research. The potential for further products that merino can deliver in the medical domain is clearly evident"

The Encircle Compression Therapy was developed to add significant value to merino fibres and textiles. It was born out of the unique 'Transform Initiative' created by Locus Research for Textiles New Zealand in 2007. This programme has led to a number of successful developments including Encircle; Easy Care Wool (Ag Research) & The Bio harness (Zephyr Technology).

Locus Research

Must ReadView All

Courtesy: American Apparel

Apparel/Garments | On 25th Feb 2017

Gildan to make some American Apparel products outside US

Gildan Activewear, which recently acquired US fashion brand American...

Courtesy: Kolon Sport

Apparel/Garments | On 25th Feb 2017

Kolon Sport to set up JV with ANTA for Chinese market

Kolon Sport, an outdoor gear and clothing brand of Korea based Kolon...

Designer Karishma Jumani with Niraj Jawanjal, founder and director of IIFW. Courtesy: IIFW

Textiles | On 25th Feb 2017

IIFW to bring together premium lingerie brands

India Intimate fashion Week (IIFW), dedicated to showcasing the...

Interviews View All

Jurgen Gauger
Spreadshirt

‘Buying crowdsourced or creative designs are much more appealing to the...

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search