Durst Phototechnik invests in Digital Textile Printing

25 Apr '11

4 min read

According to Durst CEO Dr. Richard Piock, "We have played a pivotal role in the adaptation of digital printing technologies in different sectors of business and industry and our investment in the Digital Textile segment is a logical consequence of our development as a company. We are engineers – but with a commercial dimension. Our customers expect from us high-end technical systems which will ensure them a clear return on investment. With the Kappa project we will be offering our customers all of this at ITMA 2011 and we will be demonstrating our competency in the Digital Textile sector."

For the past 30 or so years, digitization has been making massive inroads in the textile industry, while over the past decade there have been increased efforts to introduce digital printing technologies in the traditional bastion of textile finishing. In an age of rapidly changing fashions, shrinking budgets and declining orders, the market calls for total flexibility.

In order to meet this requirement and at the same time remain competitive, vendors need to operate as versatile service providers, allowing their clientele complete freedom as regards design and choice of colors and producing and delivering from one to one thousand meters of material on request.

Digital Textile offers outstanding printing quality and straightforward reproducibility. With the right technology in place, the textile printer benefits from the reduction in resources required and from greater customer satisfaction while at the same time opening up exciting new market opportunities.

Although Digital Textile will not oust conventional methods, it will doubtless increase significantly the present market share of 1% of every meter produced.

Durst Phototechnik AG

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