Brand sales of Marimekko products up

03 May '11

4 min read

“A new shop-in-shop was opened on Madison Avenue in New York in April, and May will see the opening of Marimekko shops in Chicago, Los Angeles and San Francisco. The product development projects carried out in the past few years are also bearing fruit, and the new products, such as ceramic and glass tableware, are very profitable. This spring, the glass series was augmented with new items.

The current year will see substantial investments in the future and in international growth. These were already reflected as a significant increase in fixed costs and a considerable drag on earnings in the first quarter. As we have reported earlier, this trend will continue throughout the year.

“In addition, increased raw material costs, the rise in the general cost level and the high price of cotton continue to create pressures for price increases. In my opinion, however, Marimekko is proceeding steadily and confidently in the direction that we have charted in recent years. We strongly believe that these investments in the future will bear fruit, although not necessarily in the short term.”

Marimekko Corporation

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