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Awareness program on 'Silk Mark' opens in Kerala
May '11
A seven-day silk awareness programme was inaugurated at north Paravoor in Kerala.

The programme has been organized by the Silk Mark Organisation of India together with Charutha silks. On display at the expo are natural silk items and weavings of pure silk.

A senior official of the Silk Mark, Babu Giridharan, stated that, the event has been organized with a view to generate awareness amongst people on the modes through which they can differentiate pure silk from imitation.

Experts from the organization would enlighten the visitors at the fair on various modes through which they can identify authentic silk.

Silk Mark is a mark for quality assurance that the Silk Mark Organisation of India provides, which is a society supported by the Central Silk Board, an apex body for development of silk industry in India.

Many able textile experts with proficiency in silk testing and industry experience are associated with the Silk Mark Organization, which operates 10 centres across India, with it's headquarter in Bangalore.

The organization functions with an aim to safeguard the interests of the producers, traders and buyers of pure silk. Also, it proposes to create and develop brand equity for Indian silk.

On display at the fair are an attractive collection of silk saris, men's wear, women's wear and traditional wear. Further, the craftsmen are also showcasing their skills at the expo by giving a demo of weaving their intricate designs.

Fibre2fashion News Desk - India

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