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JKHDC to begin handloom online sales
May '11
The Jammu & Kashmir Handloom Development Corporation (JKHDC) is going to start the online sale of the famous Kashmir-made handloom products by the end of May 2011.

This decision was taken by the JKHDC Board of Directors at a meeting with the State Minister for Industry and Commerce, Mr. SS Slathia.

The JKHDC has already uploaded all its products on its website to make it easy for the customers across the globe to buy its products.

The Corporation has also approved several proposals for expanding the marketing cover for its handloom products. These include utilization of emporia in various parts of the country for sale of handloom products, opening of showrooms in valley's elite Sangarmal shopping plaza and opening a showroom for State's handloom at Handloom Haveli, Janpath, New Delhi.

The JKHDC has also decided to renovate the heritage showroom at Government Handloom Silk Weaving Factory, Rambagh.

The Development Commissioner for Handloom, Ministry of Textiles, Government of India, has sanctioned Rs. 103.6 million for the execution of the second phase of the Interacted Wool and Woolen Development Centre (IWWDC).

The IWWDC, which is expected to begin functioning in 2015, would help in better use of local wool and increase the spinning of 640 spindles.

During the last fiscal, JKHDC has revived the weaving of Pashmina shawls at Basooli. This has resulted in the production of 93 Pashmina shawls of imported quality on experimental basis. It is noteworthy that 83 of these shawls have already been sold.

For the fiscal 2011-12, the Corporation has set a production target of 427,000 metres of different fabrics besides 840 Pashmina shawls. This is expected to generate a revenue of Rs. 117.68 million.

With the Rs. 25 million earmarked by the government in current year's plan for uplift of weavers and artisans, the Corporation will be introducing new brand of tweed cloth blended of local wools, handloom made linen suiting/shirting cloth, embroidered Pashmina Shawls/ Kanishawls with recreated designs/motifs of Royale concept and improved quality of Basooli Pashmina shawls in the market.

The J&K State government has assured JKHDC of full assistance for the revival of production of novelty items including weaving of rare variety of Basooli Pashmina Shawls, and recreation and development of antique and rare designs in Kashmiri Jama wares of royal Pashmina shawls.

As a policy, the State government is discouraging the production of machine made handlooms at all levels in order to promote production of handmade handloom products.

To check misuse of patent “Poshish” of the JKHDC, the government has directed for strict enforcement of the Tourist Trade Act.

Fibre2fashion News Desk - India

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