Home / Knowledge / News / Textiles / Huber Tricot is now Arula GmbH
Huber Tricot is now Arula GmbH
20
May '11
Huber Tricot has rebranded its development and production of fine fabrics under a new independent brand name, Arula.

The rebranding has been done by the company in its bid to deliberately emphasize a link to the long tradition of textile manufacturing in Vorarlberg, an Austrian federal State.

The name Arula is derived form Mons Arula, the Latin name for the mountain range Arlberg from which Voralberg is derived.

Huber Tricot, however, has assured its customers that there will not be any changes in its quality, service, comprehensive expertise or enthusiasm for textiles. Even the contact persons in the sales team would remain the same.

The Huber brand, known for its circular knitting of high quality fine gauge fabrics for intimate apparel, has assured its customers that it will continue to supply them with innovations like Brightex – a super-fine fabric made of cotton, wool, micro modal, viscose and Tencel.

Huber has expertise in the production and finishing of innovative and high quality fabrics. It is also a reputed innerwear brand in Austria and now is also trying to make its name in functional innerwear.

Arula will remain a manufacturing brand belonging to Huber Holding AG. Hanro, Huber and Skiny – the main brands of Huber Holding – are sold through Huber Shop GmbH, a leading innerwear retailer in Central Europe. Known for its exquisite range of daywear and nightwear for men and women, Hanro of Switzerland celebrated its 125th anniversary in 2009.

Huber Shop GmbH has 81 shops in Austria, southern Germany and Hungary, and it sells its products through three different types of shops – exclusive-brand stores, multi-brand stores, and factory outlets.

Exclusive-brand stores are located in high footfall places and have complete range of Skiny and Hanro brands. Multi-brand stores offer a wide range of lingerie, daywear, nightwear and swimwear from the Huber, Skiny and Hanro brands in addition to other leading international brands. Factory outlets are where production overruns and factory seconds are sold at substantially reduced prices.

Fibre2fashion News Desk - India


Must ReadView All

Europe fights against microplastic release from textiles

Textiles | On 18th Jan 2018

Europe fights against microplastic release from textiles

The European Commission, the institution of the European Union, has...

Egypt starts building biggest textile city in Al-Sadat

Textiles | On 18th Jan 2018

Egypt starts building biggest textile city in Al-Sadat

Egypt has started construction of the biggest city for textiles and...

Vietnam targets $20 bn from export of footwear, bags

Apparel/Garments | On 18th Jan 2018

Vietnam targets $20 bn from export of footwear, bags

Vietnam targets to earn around $20 billion from the export of...

Interviews View All

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Shiladitya K Joshi
Truetzschler India Private Limited

India ITME provides a platform to interact with our stakeholders

Viral Desai
Zenitex Mill Pvt Ltd

Full of green energy

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

January 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.1%
No
13.4%
Skip
17.5%

Total Votes: 97

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.9%
No
28.9%
Skip
7.2%

Total Votes: 97

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.6%
No
9.3%
Skip
3.1%

Total Votes: 97

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
8.2%
Skip
9.3%

Total Votes: 97


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search