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Huber Tricot is now Arula GmbH
May '11
Huber Tricot has rebranded its development and production of fine fabrics under a new independent brand name, Arula.

The rebranding has been done by the company in its bid to deliberately emphasize a link to the long tradition of textile manufacturing in Vorarlberg, an Austrian federal State.

The name Arula is derived form Mons Arula, the Latin name for the mountain range Arlberg from which Voralberg is derived.

Huber Tricot, however, has assured its customers that there will not be any changes in its quality, service, comprehensive expertise or enthusiasm for textiles. Even the contact persons in the sales team would remain the same.

The Huber brand, known for its circular knitting of high quality fine gauge fabrics for intimate apparel, has assured its customers that it will continue to supply them with innovations like Brightex – a super-fine fabric made of cotton, wool, micro modal, viscose and Tencel.

Huber has expertise in the production and finishing of innovative and high quality fabrics. It is also a reputed innerwear brand in Austria and now is also trying to make its name in functional innerwear.

Arula will remain a manufacturing brand belonging to Huber Holding AG. Hanro, Huber and Skiny – the main brands of Huber Holding – are sold through Huber Shop GmbH, a leading innerwear retailer in Central Europe. Known for its exquisite range of daywear and nightwear for men and women, Hanro of Switzerland celebrated its 125th anniversary in 2009.

Huber Shop GmbH has 81 shops in Austria, southern Germany and Hungary, and it sells its products through three different types of shops – exclusive-brand stores, multi-brand stores, and factory outlets.

Exclusive-brand stores are located in high footfall places and have complete range of Skiny and Hanro brands. Multi-brand stores offer a wide range of lingerie, daywear, nightwear and swimwear from the Huber, Skiny and Hanro brands in addition to other leading international brands. Factory outlets are where production overruns and factory seconds are sold at substantially reduced prices.

Fibre2fashion News Desk - India

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