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Fashion label Villa Venga redesigns Ikea furniture
May '11
One colourful slipcover with a design of coffee beans, candy, nails or strawberry can redecorate all of your Ikea furniture and restyle your entire living room. Today Dutch fashion label Villa Venga has presented this worldwide premiere in the digital photo printing of fabric.

In stead of buying new furniture, the online ordering of a self chosen exclusive slipcover with an exceptional photo print will do. The covers are made by young designers who could knock themselves out with fresh, bright and eccentric 'out-of-the-box' patterns. On web shop people can redecorate all of their Ikea chairs or sofa's with new vivid colours or images, which differ from pebbles to bread, from amaryllis to old timers and from plush animals to candy.

According to Villa Venga, slipcovers are just the first step. In the near future the new brand will extend its collection with new product lines and new designs, for example for curtains, T-shirts or cushions. ,,Within the next three years Villa Venga will become a worldwide known fashion label," the initiators predict.

Villa Venga picked Ikea furniture to start with, because the company owns 283 stores in 26 countries and its models are perfectly fit for restyling. Villa Venga: If you look at the market you'll see there's hardly any development. A new stripe or diamond is all you can find. Our new designs are unique and can't be found anywhere else in the world. With our slipcover you get entirely different furniture. If you are bored with the cover after a few years, you simple buy a new one. Never before it was so easy to give a real personal touch to your interior."

Villa Venga calls itself a self-willed and unrestrained brand with a strong focus on innovation, originality and creativity. The label uses the newest techniques and high quality fabrics, which are digitally printed with the patterns the client has chosen in the web shop of Villa Venga.

Villa Venga

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