Home / Knowledge / News / Textiles / Visagar Polytex to establish Rs.100 mn embroidery unit
Visagar Polytex to establish Rs.100 mn embroidery unit
26
May '11
Visagar Polytex Ltd is pleased to announce its plans to establish a Rs 100 million embroidery unit to manufacture machine-made Lehengas & Sarees at Surat. With this unit, the Company's production capacity would be more than 200 billion stitches per annum. The manufacturing unit will be located at the Industrial area at Gothan (Surat, Gujarat) for which the land has already been acquired by the Company.

The manufacturing unit will consist of 56 high speed computerized multi head embroidery machines with double sequence, looping & cording capabilities, along with designing and tailoring departments. There will be a special in-house design team to come up with latest trends and specific design requirements as per client needs. Though the unit will mainly manufacture Lehengas, plans to specialize in machine embroidered Sarees are in the off wing.

Visagar Polytex Ltd is a 27 year young Company, engaged in textile manufacturing, wholesale, retail & trading business. The Company manufactures and wholesales Hand work Sarees & Lehengas at Kolkata (West Bengal) through its large 'karigar' base. It also has an in-house Design department at Kolkata enabling 'cream of the crop' design values.

The Company has recently started wholesaling machine-embroidered Sarees & Lehengas at Surat (Gujarat) and has found a huge potential for the Lehengas- an integral part of the Indian wedding traditions. The Company has received very good response from its clients due to its constant endeavor to provide high quality designs. The Company retails ethnic wear through its 'VIVIDHA' branded retail showrooms.

The Embroidery unit, apart from its clients, will benefit from leveraging the Company's existing wholesaling and retailing activities. With this unit, the Company aims to be one of the leading suppliers of machine made and value added Lehengas in India with the brand 'VIVIDHA', which will differentiate its designs from the rest.

The Indian wedding industry is evergreen and will continue to bloom forever. Sarees & Lehengas form an integral part of the wedding scene. The Saree, as a sector, has clocked an impressive 8.8% annual growth to become a Rs. 500 Billion plus market. The humble Saree today accounts for more than one third of total consumption of apparel and household textiles in India (Economic Times, 2008. “Saree a $12-billion plus market”), (ICRA report, 2006: statistics from the ministry of textiles). The Lehenga is premium bridal wear apparel having a never ending, vast potential across the country and the product also has a tremendous scope for specialization and innovation.

Visagar Polytex Ltd


Must ReadView All

Amazon debuts on Fortune 500 top 10 list

Apparel/Garments | On 28th May 2018

Amazon debuts on Fortune 500 top 10 list

American e-marketplace Amazon has cracked Fortune 500’s top 10 list...

Courtesy: Ralph Lauren

Fashion | On 28th May 2018

Ralph Lauren posts Q4FY18 revenue at $1.5 billion

Ralph Lauren, a global leader in the design, marketing, and...

Fashion industry employs 300 mn workers globally: Report

Apparel/Garments | On 28th May 2018

Fashion industry employs 300 mn workers globally: Report

The fashion industry employs over 300 million people across the value ...

Interviews View All

Janak Dhamanwala & Sunil Dhamanwala
Jansun

Moving towards sustainability is also a social change

Subhashini Srinivasan
The S Studio

Ethnicwear market will see an upward trend if uniqueness and quality are...

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Mala Alwani

<div>Delhi-based fast fashion womenswear brand, Besiva, aims to bridge the ...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search