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H&M Home brings new Autumn's textile collection
May '11
As Autumn approaches and the days get shorter, our focus shifts inside to concentrate on everything to do with our homes. HENNES & MAURITZ AB's Home collection is full of new pieces which celebrate the time of year and spice up our lives with fresh seasonal trends.

Rustic and barren themes from nature set the tone for the collection, while clashing patterns and sumptuous velvets create a bohemian vintage feel. Autumn's textile collection is the latest from H&M's affordable and accessible Home range, which blends fashion and design to bring a whole new mood to the modern home.

“During Autumn, we want to bring a more toned-down atmosphere to our homes. We want to cuddle up, light candles and stay inside. With the new season, we also long to simplify things with clean lines and a feeling of calm and softness. I'm particularly excited by the new Autumn colours, the imitation leather and suede cushion covers, and the checked linen throw that are among the collection's key products,” says Evelina Kravaev Söderberg, H&M Home's Head of Design.

Autumn has a beauty all of its own, prints of falling leaves, and freshly harvested fruits on tablecloths, runners and tea towels bring that feeling into our homes. Rich Autumn shades, such as brown, burgundy and grey, look great on velvet cushions and bedspreads. Cushion covers in black imitation leather create a contrast and breathe life into the styling. Pattern mixes are a recurring theme that boosts that cosy feel, while embroidered and floral curtains add a touch of romance.

Concept: An accessible, inspiring range of fashionable textiles for the home, all at a great price.

Colours: Rich autumn colours and shades such as brown and burgundy, alongside soft lavender, sugary sweet cupcake pink and graphic black and white.

Key Trends: Rustic and barren elements from nature as the season turns to Autumn, and a cosy bohemian vintage feel. Nordic minimalism and modern typefaces contrasted with the indulgent fun of cupcakes.

Fabrics: Velvet, lace, broderie anglaise, imitation leather and imitation suede, ecru and washed linen.


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