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John Shorn wool rugs get positive response in US
Jun '11
Elders Rural Holdings, a New Zealand based rural services company, is happy at the early success of its plan to sell rugs and carpets made from New Zealand wool in the US.

The company had entered into an agreement with the US-based CCA Global Partners, the world's largest carpet retailer, a couple of months earlier.

Under the agreement, about 120 CCA stores sell rugs and carpets under the brand name of 'Just Shorn'. The brand promotes wool as being beautiful, natural, traceable, and sustainable.

With the social media also playing a supportive role in promoting the brand, CCA plans to roll out the John Shorn brand in more stores.

Fibre2fashion News Desk - India

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