Home / Knowledge / News / Textiles / Nepali Pashmina to be promoted globally
Nepali Pashmina to be promoted globally
03
Jun '11
With a view to promote Chyangra Pashmina, a collective trademark for pashmina products of Nepal, the Nepal Pashmina Industries Association (NPIA) will be soon launching promotional campaigns in local as well as international media.

The Government of Nepal has promised that it would provide the required budget for the purpose.

The NPIA has revealed that leading broadcast media like CNN and BBC and popular magazines like 'Draper', 'Vogue' and 'Gap Press' would be engaged in the campaign to promote Nepali pashmina.

The campaign will be aimed at generating awareness amongst the potential overseas buyers regarding the quality and attributes of Nepali pashmina.

In addition to this, NPIA intends to place promotional hoardings for Chyangra Pashmina at the Tribhuvan International Airport (TIA) in Kathmandu.

The association even intends to launch this campaign in leading markets for Nepali pashmina goods like the US, Europe and some Asian countries.

Moreover, NPIA is also making a documentary film on Nepali pashmina and is strategizing to distribute the same through foreign embassies in the country, and Nepali embassies in other countries.

During the first three quarters of the current fiscal year, the country's pashmina exports witnessed a year-on-year fall of 3.6 percent and decreased to NPR 929 million.

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 29th May 2017

Special package creates 7,50,000 jobs in garment sector

The special garment package of Rs 6,000 crore that was introduced by...

Md Siddiqur Rahman, president, BGMEA, addressing a press conference with other dignitaries. Courtesy: BGMEA

Apparel/Garments | On 29th May 2017

BGMEA asks govt for 5% incentive for 2 years in Budget

The Bangladesh Garment Manufacturers and Exporters Association...

Textiles | On 29th May 2017

Tintex, Bruckner bring new effects to knitted fabric

The textile company Tintex has joined hands with the system supplier...

Interviews View All

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Abhishek Samdaria
Reflete

GST will certainly reduce a lot of paperwork in future

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search