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Nilit to show Sensil nylon at Outdoor Retailer 2017
Jul '17
New Sensil from NILIT
New Sensil from NILIT
Nilit, a leading manufacturer of Nylon fibres, will feature Sensil, its new premium Nylon 6.6 brand for apparel and gear, at Outdoor Retailer, the leading international sports and outdoor trade fair, at Salt Lake City, US, from July 26 to 29, 2017, in booth 155-513. Sensil is the new standard of quality for intimate apparel, legwear, and activewear.

Sensil is Nilit’s new way to communicate the benefits and superiority of its premium Nylon 6.6 products for fashion and performance apparel. Sensil Nylon 6.6 represents the gold standard of manmade fibres. It has an exceptional look and feel. It is soft, strong, and durable and retains newness after many wearings and washings. The Sensil portfolio includes a full range of specialty performance products such as Sensil Breeze, which is proven to reduce body temperature with a unique cooling sensation, and Sensil Innergy, enriched with a mineral that reflects body heat to gently energise and invigorate cells. Other Sensil specialty performance products feature inherent odour control, temperature management, moisture management, and UV resistance.

NILIT is also introducing Diamond, the newest Sensil fashion yarn. Diamond provides incredibly soft and supple shine and is dyeable to any colour at the fabric or garment stage. Diamond joins a large collection of Sensil fashion yarns designed to enhance a wide range of apparel products with glamour, sophistication, and beautiful colour effects.

Sensil is Nilit’s response to these changing attitudes and shopping behaviours. The brand was developed after extensive consumer and retail market analyses. Over the coming months, Nilit will be taking Sensil’s unique message of superior fashion and performance benefits to the market with a 360-degree communications plan that includes print and digital advertising, social media, point of sale, and events, establishing Sensil as the smarter choice for fabric producers, brands, retailers, and consumers.

Pierluigi Berardi, Nilit global marketing director said, “Today’s active and outdoor consumers expect exceptional performance, value, and style from the products they buy. They want to engage with brands that speak to them in an appealing way, but they also demand that those brands provide high quality products that live up to exacting standards.” (GK)

Fibre2Fashion News Desk – India

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