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Nylstar names Ivan Lago as business manager at Meryl Yarns
12 Oct '15
3 min read
Nylstar has created a new position and has appointed Ivan Lago as business unit manager at Meryl Yarns.
According to a Nylstar press release, with a degree in chemistry and specialisation in environmental engineering, Lago joined Nylstar in 2013, as supply chain manager at Meryl Brands.
In this position he managed the supply chain of the brands that produce garments with Meryl yarns such as Nike, Adidas, Lululemon, Lacoste or Bogner and many more.
Ivan Lago said, “Our aim is not to sell just yarns, but the aim was to sit at the same table with the entire supply chain from the designer to the spinner.”
“Thanks to Ivan's work, together with Meryl Fabrics and Meryl Collections Business Unit teams, he has achieved very positive results in the garment sector,” Nylstar added.
“Brands want to know the supply chain with which they work and they are also concerned about raw materials, their origins, sustainability and the process,” Lago too added.
Nearly two years ago the company regained exclusive control of Meryl brand. Since then, the basis of Nylstar's new business model has been to build a relationship with sport and fashion brands.
“Thanks to a significant marketing investment, the company has become in a short period of time, a reference brand in fashion and sports fabrics,” the company informed.
“We would like to be known as the Zegna for women, or even better, that Zegna would be the Meryl of men,” Zigor Kortazar, Nylstar's general manager also said.
Nylstar has initiated a strategic change to sell only branded Meryl yarns, and Lago's challenge will be to ensure that brands and consumers that buy Meryl enjoy the benefits.
“The unmistakable touch of garments made with these yarns together with Meryl hangtags is the guarantee of a European luxury yarn.
Ivan Lago further added,” We prefer to produce 7,000 tons of premium polyamide and ensure that all reach the end consumer with Meryl hangtags rather than selling 10,000 tons of a commoditised product."
Known to many as the 'Blanes Yarn', it has its origins back in 1950 when Nylstar or SAFA, as it was known then, became the first company outside the United States to produce polyamide. (AR)
According to a Nylstar press release, with a degree in chemistry and specialisation in environmental engineering, Lago joined Nylstar in 2013, as supply chain manager at Meryl Brands.
In this position he managed the supply chain of the brands that produce garments with Meryl yarns such as Nike, Adidas, Lululemon, Lacoste or Bogner and many more.
Ivan Lago said, “Our aim is not to sell just yarns, but the aim was to sit at the same table with the entire supply chain from the designer to the spinner.”
“Thanks to Ivan's work, together with Meryl Fabrics and Meryl Collections Business Unit teams, he has achieved very positive results in the garment sector,” Nylstar added.
“Brands want to know the supply chain with which they work and they are also concerned about raw materials, their origins, sustainability and the process,” Lago too added.
Nearly two years ago the company regained exclusive control of Meryl brand. Since then, the basis of Nylstar's new business model has been to build a relationship with sport and fashion brands.
“Thanks to a significant marketing investment, the company has become in a short period of time, a reference brand in fashion and sports fabrics,” the company informed.
“We would like to be known as the Zegna for women, or even better, that Zegna would be the Meryl of men,” Zigor Kortazar, Nylstar's general manager also said.
Nylstar has initiated a strategic change to sell only branded Meryl yarns, and Lago's challenge will be to ensure that brands and consumers that buy Meryl enjoy the benefits.
“The unmistakable touch of garments made with these yarns together with Meryl hangtags is the guarantee of a European luxury yarn.
Ivan Lago further added,” We prefer to produce 7,000 tons of premium polyamide and ensure that all reach the end consumer with Meryl hangtags rather than selling 10,000 tons of a commoditised product."
Known to many as the 'Blanes Yarn', it has its origins back in 1950 when Nylstar or SAFA, as it was known then, became the first company outside the United States to produce polyamide. (AR)
Fibre2Fashion News Desk – India
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