Home / Knowledge / News / Textiles / Old craft, new touch
Old craft, new touch
19
May '16
Courtesy: Shishir Prashant
Courtesy: Shishir Prashant
The crafts of Uttarakhand are set for a makeover with a state initiative that will offer quintessentially local products in refreshing new designs, reports Shishir Prashant

Be it the beguiling charm of a chirping monal on a Dunda shawl or silhouettes of Kedarnath on aipan products, the crafts of Uttarakhand are set for a makeover.

From exquisite lamps, shawls, baskets and pens to showpieces, an array of a new range of products in all hues and colours would now be available for craftlovers, and that too in different shapes and sizes. These are the new souvenirs of Uttarakhand which may soon find a place in your living rooms thanks to a new and ambitious project. The innovative project would not only help design new products, but also enhance the skills and techniques of artisans.
 
For designing new products, the state-run Uttarakhand Handlooms and Handicrafts Development Council (UHHDC) has roped in Ahmedabad-based National Institute of Design (NID). Besides, the project would use modern tools to enhance the skills of the craftspeople. For this purpose, the NID is currently analysing the actual market for these crafts so that those can be sold at all tourist destinations in the hill state, a tourist's paradise.
 
“Lakhs of tourists come to Uttarakhand, but they do not get any souvenir of our state. The idea is to design new products which will attract these tourists,” said SC Nautiyal, chief executive officer (CEO) of the UHHDC. While developing new souvenirs, product specification, detailing, styling and value addition will be part of the product development.
 
Considering the popularity of tourist destinations like Nainital, Mussoorie and Haridwar, the UHHDC is hoping that the move would also uplift the living conditions of artisans, who mostly live in penury. 
 
In the first phase, four crafts have been selected: aipan (a traditional art of the Kumaon region), ringal (a form of bamboo) products, wool-based products and copper products.                    
 
Before crafting new products, a team of the NID visited different areas of the state to get first hand information about stakeholders and the location. The team also studied the group profile as well as existing materials, products and other techniques. “Through such visits, the team studied local sensibilities and made detailed analyses of the products,” said Nautiyal. Workshops too were organised at places like Uttarkashi, Bageshwar and Almora districts for the benefit of the craftspeople.
 
And now, Nautiyal said, the UHHDC is hoping to make at least 40 new products from ringal alone, which is a form of bamboo that is easily available in the hilly areas.  Some new products like lamps and showpieces have already been designed.
 
The hallmark of the new products is that the designers have also used the flora and fauna of Uttarakhand in order to make them appear quintessentially local. For example, brahma kamal, a rare flowering plant found in the Valley of Flowers in the Garhwal region, has been used in aipan products. Similarly, monal, which is a state bird, will also be seen on shawls made by artisans from Dunda in Uttarkashi district. (WE)
 

Fibre2Fashion News Desk – India


Must ReadView All

Union Minister for finance Arun Jaitley chairing the 25th GST Council meeting, flanked by minister of state for finance Shiv Pratap Shukla (right) and finance secretary Dr Hasmukh Adhia. Courtesy: PIB

Textiles | On 20th Jan 2018

GST rate on velvet fabric reduced to 5%

The 25th Goods and Services Tax (GST) Council meeting, held under the ...

RIL petrochemicals’ revenue grows 47.6% in Q3 FY18

Textiles | On 20th Jan 2018

RIL petrochemicals’ revenue grows 47.6% in Q3 FY18

The revenue from the petrochemicals segment at Reliance Industries...

Courtesy: Cotton USA

Textiles | On 20th Jan 2018

US cotton bodies pledge to support CCI activities

Ten US cotton organisations have pledged industry contributions in...

Interviews View All

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Top executives
Textile industry, India

The event should be organised every year

Krishnanand Tripathi
Textrade International Ltd

We believe in vocational education for entry-level employees, offering...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Urmil Arya

Sushila International, a well established textile organisation established ...

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

January 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.1%
No
13.4%
Skip
17.5%

Total Votes: 97

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.9%
No
28.9%
Skip
7.2%

Total Votes: 97

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.6%
No
9.3%
Skip
3.1%

Total Votes: 97

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
8.2%
Skip
9.3%

Total Votes: 97


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search