Outdoor Retailer + Snow Show focuses on sustainability

“We were looking for a better way of environmentally safe production as well as sustainability when we discovered Susterra propanediol from DuPont Tate and Lyle,” explained Andreas Gesswein, president, Genesis Display/Mannequin and VMM. “By letting our customers know that we are using a building block based on DuPont science gives our customers peace of mind knowing how DuPont Tate and Lyle prioritises sustainability in their solutions.”

GenesisDisplay GmbH (Genesis Display) was the first manufacturer in the world to produce mannequins with innovative and ecological raw materials. Its mannequins are produced with the largest possible percentage of organic material. “It feels like a truly holistic approach to be able to supply the innovative building blocks which make up both the Genesis Display mannequins and the eco-friendly clothing they are modeling,” stated Laurie Kronenberg, global marketing director, DuPont Tate & Lyle Bio Products. “With both mannequins and apparel being based on the same bio-based 1,3-propanediol building block, we are able to demonstrate the endlessly versatile potential for what can be achieved across the fashion industry with sustainable solutions.”

At the four-day exhibition ending on January 28, the mannequins are wearing a variety of new innovative apparel and footwear including the latest innovation from the Cordura + Susterra + Sorona brand collaboration. (RR)

Fibre2Fashion News Desk – India