Pakistan's Soorty partners with Green Story for life cycle analysis

23 Jul '21

2 min read

Pic: Soorty

Pakistan's denim producer Soorty has partnered with Green Story on an extensive Life Cycle Analysis of their products to show how and why making smart denim purchases can help society on a more responsible journey. Green Story uses data-led technology to measure the impact of production process and brings them together with easy-to-understand visuals.

Using the global standard of Life Cycle Analysis methodology with data sourced from accredited partners around the world, Green Story brings accuracy and transparency to its work, seamlessly integrating the results on different platforms to provide education on sustainability and brand credibility.

Soorty understands the need to be adaptable and fluid in skills and practices and uses technology as a tool to re-shape the systems as well as products. It has conducted workshops, attended design events, coordinated pop-ups, etc to inform the consumer about denim and how denim can be responsible. The core of future possibilities is transparent information, the company said in a statement.

Soorty and Green Story started working together on two pieces from Soorty’s collections and have gone into the detailed measurement of their impact and will continue to work on additional products. From fibre selection to every single production process through the final products was calculated.

The research by Green Story showed that conscious consumers enjoy knowing their impact in real and comparative terms. This data results in relatable sustainability metrics that convince consumers to buy now. The interactive data and impact visuals will inspire brand-customer affinity, increase conversion rates and highlight Soorty’s green choices.

Fibre2Fashion News Desk (KD)

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