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Pratibha Syntex bags GLASA Award for sustainable programs
10
Sep '15
Pratibha Syntex has won the 'Global Leadership Award in Sustainable Apparel (GLASA) 2015' for its holistic approach to water management in textile manufacturing.

Pratibha, a vertically integrated, sustainability oriented manufacturer of knitted textile products was presented the award at a ceremony in Stockholm on August 27, 2015.

Pratibha's contribution was selected from a total of 50 entries, and a shortlist of five finalists which included China Water Risk, DyeCOO, Levis Strauss & Co., SWAR and Pratibha.

“Pratibha's water improvements are even more impressive and inspirational given they are being achieved during a time when the Indian industry is growing rapidly and is very thirsty,” Michael Schragger, chair of GLASA Award said.

The textile industry alone is responsible for almost 20 per cent of global industrial waste water pollution, with dyeing as its most water-intensive manufacturing process.

Recent studies by leading consulting firms in the water sector, predicts that several countries including India could become water scarce by 2025.

Pratibha Syntex is located in Madhya Pradesh in central India, a region that has high water stress and has experienced water shortages for over a decade.

“Sustainability is at the core of Pratibha's business strategy that is embedded into its product, planning and process,” the company said in a press release.

Pratibha implemented improvements in irrigation infrastructure at its cotton farms, coupled with intensive training to farmers, in water-efficient farming techniques.

Pratibha's technology team developed the 'Allure' range of fabrics, an award-winning product innovation, which saves water by 85 per cent and energy by 35 per cent.

By working closely with its apparel customers, Pratibha increased its use of Mélange fabrics, which passes through a single wash without dyeing.

The company also implemented the 'Ready for Dyeing' (RFD) production technique, which consumes a third of water as compared with conventional dyeing.

Installation of rotary printing machine used for all over prints, creates value added products that circumvent the need for dyeing.

Other initiatives include adoption of a new generation of water and energy efficient dyestuffs, optimisation of its color palette, rainwater harvesting and enhanced water treatment.

Recognising its efforts, Pratibha was awarded the status of Bluesign System Partner, making it the first textile manufacturer in India to receive this certification.

From its various initiatives, Pratibha Syntex has reduced its normalised fresh water footprint by 53 per cent in 2014-15 from the base year 2010-11.

The Global Leadership Award in Sustainable Apparel (GLASA) was launched in 2013 to inspire and mobilise stakeholders around promising ideas or practices that can significantly increase sustainability performance. (AR)

Fibre2Fashion News Desk – India

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