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Precot to use RIL's Recron SHT in sewing threads
23
Mar '16
Gunjan Sharma (left), business head, polyester staple fibre business, RIL and Ashwin Chandran, MD, Precot Meridian
Gunjan Sharma (left), business head, polyester staple fibre business, RIL and Ashwin Chandran, MD, Precot Meridian
Precot Meridian Ltd will manufacture grey and coloured polyester sewing thread yarns, using Reliance's Recron SHT, a super high tenacity fibre, which will then be sold, cobranded with Recron SHT.

Reliance Industries Ltd (RIL) is one of the largest manufacturers of synthetic fibre in the world; while Coimbatore based Precot Meridian Ltd, is a yarn manufacturer and exporter of yarn and thread in India.

“The agreement was signed by Ashwin Chandran, managing director, Precot Meridian Limited at Coimbatore and Gunjan Sharma, business head, Polyester Staple Fibre Business at RIL,” a Precot press release informed.

Ashwin Chandran said, “We have been a consumer of Reliance polyester fibre for several years and we are very happy to be a part of this co–branding effort with Reliance Recron SHT PSF.”

“We are pleased to extend our Recron SHT brand to Precot as this will ensure standardised high quality products reaching end customers,” Gunjan Sharma too said.

Apart from branding of the products, RIL will also provide marketing and branding support to Precot to establish Recron SHT as a leading brand.

RIL and Precot will jointly conduct research and development work to further enhance Recron SHT sewing thread's quality, and will also explore new business opportunities.

Reliance will help Precot to reach out to key stakeholders, more importantly spoolers and apparel manufacturers, to create awareness about the benefits of using the standardised quality products. (AR)

Fibre2Fashion News Desk – India


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