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PrimaLoft expands portfolio with Gold Insulation Active
Dec '15
PrimaLoft a producer of high-performance insulations and fabrics will expand its active platform with the launch of PrimaLoft Gold Insulation Active.

According to a press release, the PrimaLoft Gold Insulation Active provides breathable four-way stretch performance and unmatched warmth designed specifically for high-output adventures.

“Its proprietary construction enables excess heat and moisture to escape, keeping users comfortable and dry,” Primaloft added.

“In addition, product designers may use a wider variety of stretch shell, breathable outer and liner fabrics, resulting in more year-round choices for manufacturers, retailers and consumers,” it stated.

“The addition of PrimaLoft Gold Insulation Active to our roster of technologies is a natural progression in our innovation pipeline,” said Mike Joyce, president and CEO of PrimaLoft.

“This technology builds upon the success of PrimaLoft Silver Insulation Active, giving our brand partners more versatility in their designs meeting a growing consumer demand,” Joyce too added.

“Our job as the leading comfort solution company is not only to observe the trends in the market, but also, to be ahead of today's trends which are calling for lighter fabric and greater adaptability,” he informed.

“With PrimaLoft Gold Insulation Active, outdoor enthusiasts have more freedom of movement and will be comfortable, warm and dry during high-aerobic activities,” Joyce noted.

Specifically, a proprietary finish and manufacturing process locks tiny PrimaLoft fibres in place, preventing fibres from migrating through fabrics, allowing for use with more breathable, open weave and stretch materials.

“Engineered for high-aerobic actions like running, hiking or skiing, this soft, packable and water-resistant insulation regulates wearers' comfort levels during intense activity,” the company informed.

With its optimal thermal efficiency, PrimaLoft Gold Insulation Active can be worn all year long eliminating the need for repeatedly putting on or taking off layers during outdoor activities and is Bluesign approved.

“PrimaLoft Gold Insulation Active is ideal for today's outdoor customer engaging in more activities for shorter time spans,” said AJ Curran, director of outerwear at L.L. Bean.

“PrimaLoft continues to provide best-in-class solutions for our consumers so they may completely enjoy their outdoor activity without having to think about the weather,” Curran too added.

Launch partners for PrimaLoft Gold Insulation Active include L.L. Bean, Marmot, Merrell, Under Armour, Eddie Bauer, Filson and Scott USA. (AR)

Fibre2Fashion News Desk – India

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