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Project & Mrket trade shows debut apparel offerings
Jan '17
Courtesy: UBM Fashion
Courtesy: UBM Fashion
Opening the fall/winter 2017 season with a newly integrated show floor and partnerships, the premiere menswear trade events Project and Mrket are offering a unique and introspective look into the trends of the marketplace revolving around what's next in the menswear lifestyle category. Both the trade events are currently underway in New York.

The trade events have been organised by UBM Fashion that unites the most influential fashion retail decision makers and the world's top fashion brands, in partnership with luxury lifestyle brand, Equinox, and art and leading design college, Parsons School of Design at the New School.

Held bi-annually in New York and Las Vegas, Project is the world's preeminent contemporary fashion trade event, encompassing men's, women's, accessories and footwear brands. Bringing expertise and relevance to the global fashion industry through a highly merchandised approach, Project creates destinations where innovation, commerce and service converge.

Advanced contemporary focused destination, Project, will provide a new crop of emerging designers an opportunity to break into the marketplace through their second installment of their partnership with Parsons School of Design, 'Next In Class'.

Project will preview collections of notable menswear brands presenting their collections on NYMD at Dune Studios within the elevated neighborhood, The Tents. Participating brands include Bristol, David Hart, David Naman, Krammer & Stoudt, Kozaburo, Max 'n Chester, Private Policy, R.Swiader, Robert James, Uri Minkoff and Wood House.

Mrket is a global fashion trade show representing the best collections in men's clothing, sportswear footwear and accessories from the US, Canada and abroad. It is the only show in North America to spotlight international groups such as Made in Italy and UK Design as well as curated brands sections Vanguards Gallery and Modern Prep.

“We are excited to again present under a unified umbrella, Project and Mrket. Our goal this season was to expand the meaning of our shows by offering educational and experiential initiatives - ranging from live model presentations, partnering in efforts to support emerging designers, promoting a great charity in ‘Cycle for Survival’, to hosting panel discussions for leaders in the retail and tech space. We want the shows to be the best possible destination to do business and also learn more about what influences the marketplace,” said Erik Ulin, president of Men's.

Project and Mrket will also present attendees with two educational seminars and panel discussions that tackle topics which encompass the current state of retail, fashion and technology.

“We are proud not only to showcase the best in premium contemporary and iconic classic brands but we have made great strides in layering into the event interactive experiences, fashion presentations and seminars that look to the future of the menswear industry,” said Lizette Chin, vice president, Menswear for Mrket. (KD)

Fibre2Fashion News Desk – India

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