Home / Knowledge / News / Textiles / Saree.com starts video calling to showcase products
Saree.com starts video calling to showcase products
21
Jul '17
Saree.com has introduced a new chapter in apparels e-commerce with its video calling service, a concept that relies on showcasing select merchandise live to the customers. The service has helped it dramatically enhance its conversion rates from 0.3-0.4 per cent to almost 15-18 per cent. Its average order size has too skyrocketed from $ 75-100 to $ 300-400.

This innovative and customer-centric hybrid business approach combines the best of the both worlds - akin to shopping from a 'real store' with all the convenience, accessibility and ease of buying online - while also bringing in the all-important personal shopping edge.

The wedding wear specialist Saree.com typically received about 20-22 web orders daily, but the overall revenues were never as high as they are now. From about 15 to 18 calls, organised daily to honour the numerous appointment requests – at least two to three are converted. Each video-call order value typically exceeds $ 1200-1500. There have been customers, who started off looking for a single ensemble – but ended up buying for their entire families.

The service is easy, fast and uninterrupted. Simple hand-held devices like iPad and modern smartphones like iPhone 6 – with any video chat application like Face time or Skype – is all one needs! Taking cues from global fashion leaders like www.gilt.com, and cashing on the availability of an endless stream of chic, designer inventory (thanks to its parent brand Asopalav), Saree.com has now developed a dedicated eco-system to enable these services - that are akin to personal shopping facilities (albeit virtually), offered by world's biggest fashion retailers like Harrods, Nordstrom, H& M, Zara etc.

Now Saree.com has a special team of 25 personal shoppers, ensuring approval of requested appointments within a time-frame of merely 24 hours.

This idea is slated to revolutionise the apparels e-commerce, especially for niche categories like bridal wear, wedding outfits, and tailored corporate-wear. Introduced in a structured manner at this scale for the first time in the Indian markets, the concept is a pertinent move in retail business scenario – when time is scarce and choices are endless.

Shoppers perusing this service are hooked! They share that they have never had it this easy to shop for important, expensive, designer or customised ensembles online. Trust issues, while making huge purchases online, colour and tonal differences common in studio photos on website – are the common problems people face. When video-connecting - customers can assess merchandise in real-time, in a real store – at their convenient times. They can browse through multiple options, see them draped/ worn - and shop without the fear of being duped – as a constant stream of suggestions and guidance is kept up by the enthusiastic personal shopping guides. (SV)

Fibre2Fashion News Desk – India


Must ReadView All

Kenya to use Sh6 bn Indian loan to upgrade Rivatex

Textiles | On 19th Jul 2018

Kenya to use Sh6 bn Indian loan to upgrade Rivatex

Kenya will use a Sh6 billion loan from India’s Exim Bank to expand...

Vietnam's textile-garment export turnover $16 bn in H1 '18

Apparel/Garments | On 19th Jul 2018

Vietnam's textile-garment export turnover $16 bn in H1 '18

Vietnam is among the world's five biggest textile exporters and...

Pak govt urged to restore associations' role in DDT claims

Apparel/Garments | On 19th Jul 2018

Pak govt urged to restore associations' role in DDT claims

Pakistani value-added textile industry recently urged the caretaker...

Interviews View All

Top executives
Textile industry

Knowledge sharing platform needed for sustainable water management

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Subhashini Srinivasan
The S Studio

Ethnicwear market will see an upward trend if uniqueness and quality are...

Akshat Chaudhary

Aizome, Asia's first Fairtrade denim brand, is all set to launch next...

Abhishek Pachauri

Reckon Industries is into manufacturing of textile process house machines, ...

Urmil Arya

Sushila International, a well established textile organisation established ...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


July 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search