Home / Knowledge / News / Textiles / ShopClues, NMDFC to support e-Karobar initiative
ShopClues, NMDFC to support e-Karobar initiative
08
Apr '16
E-commerce player ShopClues has announced that it has signed an MoU with National Minorities Development and Finance Corporation (NMDFC), to support its e-Karobar initiative. The initiative tries to increase the market for artisans and craftsmen of the minority community.

The objective of this MoU is to provide minority artisans and craftsmen with an online marketing platform, training, and customer acquisition techniques to help them get remunerative prices for their products and scale up their business and achieve better standard of living in addition to dignity of labour.

ShopClues will leverage the power of its popular e-commerce platform and its extensive reach to empower the artisans and craftsmen belonging to minorities by bridging the gap between artisans and buyers all over the country.

Both ShopClues and NMDFC will seek to act as catalysts for economic development of artisans and craftsmen belonging to minorities. ShopClues will offer a wide spectrum of assistances to sellers to upgrade the quality of products through adoption of new technology and processes.

“ShopClues' vision and philosophy is to empower small and medium businesses, local manufacturers, traders and craftsmen to participate in India's e-commerce revolution. With this MoU we inch many steps closer to this overall objective,” said Raunak Raheja, director (categories), ShopClues.

It will aid artisans and craftsmen belonging to minorities to sharpen their marketing skills and develop capacity through training. It will also help them update their catalogue periodically and intimate them through e-mail, SMS and or telephone about orders from buyers.

ShopClues will provide classroom training (through phone/Skype) to the vendors on a variety of subjects including merchandising, quality management, packaging, soft skilling and shipping of products.

Additionally, the products made by NMDFC beneficiaries will get a separate page E-Karobar on the marketplace.

This move expands Shopclues' seller base, which currently stands at 4,00,000. The company currently lists handicrafts and claims that it has almost 2 million SKU listings. The company, however, will charge them commission the way it does for all other sellers but other services will be given free of cost, a spokesperson said. (SH)

Fibre2Fashion News Desk – India


Must ReadView All

Textiles | On 19th Aug 2017

New fabric interfaces to interact with computers

As computer capabilities evolve, new fabric-based interfaces are...

Textiles | On 19th Aug 2017

Brazilian cotton prices drop in first fortnight of August

Cotton prices dropped in the Brazilian market in the first fortnight...

Apparel/Garments | On 19th Aug 2017

Target to acquire Grand Junction for faster deliveries

Target Corporation has announced that it has agreed to acquire Grand...

Interviews View All

Nuno Venda
ROQ

‘There has been an increase in demand for water based inks, rather than...

Mohammad Mamun Ar Rashid
UL VS Bangladesh Ltd

Productivity, creativity and innovation play a vital role in the growth of ...

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

August 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
66.7%
No
16.7%
Skip
16.7%

Total Votes: 30

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
43.3%
No
36.7%
Skip
20.0%

Total Votes: 30

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
83.3%
No
6.7%
Skip
10.0%

Total Votes: 30

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
60.0%
No
10.0%
Skip
30.0%

Total Votes: 30


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search