Home / Knowledge / News / Textiles / ShopClues, NMDFC to support e-Karobar initiative
ShopClues, NMDFC to support e-Karobar initiative
08
Apr '16
E-commerce player ShopClues has announced that it has signed an MoU with National Minorities Development and Finance Corporation (NMDFC), to support its e-Karobar initiative. The initiative tries to increase the market for artisans and craftsmen of the minority community.

The objective of this MoU is to provide minority artisans and craftsmen with an online marketing platform, training, and customer acquisition techniques to help them get remunerative prices for their products and scale up their business and achieve better standard of living in addition to dignity of labour.

ShopClues will leverage the power of its popular e-commerce platform and its extensive reach to empower the artisans and craftsmen belonging to minorities by bridging the gap between artisans and buyers all over the country.

Both ShopClues and NMDFC will seek to act as catalysts for economic development of artisans and craftsmen belonging to minorities. ShopClues will offer a wide spectrum of assistances to sellers to upgrade the quality of products through adoption of new technology and processes.

“ShopClues' vision and philosophy is to empower small and medium businesses, local manufacturers, traders and craftsmen to participate in India's e-commerce revolution. With this MoU we inch many steps closer to this overall objective,” said Raunak Raheja, director (categories), ShopClues.

It will aid artisans and craftsmen belonging to minorities to sharpen their marketing skills and develop capacity through training. It will also help them update their catalogue periodically and intimate them through e-mail, SMS and or telephone about orders from buyers.

ShopClues will provide classroom training (through phone/Skype) to the vendors on a variety of subjects including merchandising, quality management, packaging, soft skilling and shipping of products.

Additionally, the products made by NMDFC beneficiaries will get a separate page E-Karobar on the marketplace.

This move expands Shopclues' seller base, which currently stands at 4,00,000. The company currently lists handicrafts and claims that it has almost 2 million SKU listings. The company, however, will charge them commission the way it does for all other sellers but other services will be given free of cost, a spokesperson said. (SH)

Fibre2Fashion News Desk – India

Must ReadView All

Courtesy: Myntra

Apparel/Garments | On 3rd Dec 2016

Myntra to be EBITA positive by FY18: CEO Narayanan

Myntra is on track to achieve sustainable growth and be EBITA...

Courtesy: India ITME Society

Textiles | On 3rd Dec 2016

India ITME 2016 opens with over 1050 exhibitors

The India International Textile Machinery Exhibition (India ITME)...

Courtesy: Bruckner

Textiles | On 3rd Dec 2016

Indian textile companies opt for Brückner stenter lines

Indian textile firms Laxmipati Sarees, makers of polyester sarees and ...

Interviews View All

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search