ShopClues, NMDFC to support e-Karobar initiative

08 Apr '16

2 min read

E-commerce player ShopClues has announced that it has signed an MoU with National Minorities Development and Finance Corporation (NMDFC), to support its e-Karobar initiative. The initiative tries to increase the market for artisans and craftsmen of the minority community.

The objective of this MoU is to provide minority artisans and craftsmen with an online marketing platform, training, and customer acquisition techniques to help them get remunerative prices for their products and scale up their business and achieve better standard of living in addition to dignity of labour.

ShopClues will leverage the power of its popular e-commerce platform and its extensive reach to empower the artisans and craftsmen belonging to minorities by bridging the gap between artisans and buyers all over the country.

Both ShopClues and NMDFC will seek to act as catalysts for economic development of artisans and craftsmen belonging to minorities. ShopClues will offer a wide spectrum of assistances to sellers to upgrade the quality of products through adoption of new technology and processes.

“ShopClues' vision and philosophy is to empower small and medium businesses, local manufacturers, traders and craftsmen to participate in India's e-commerce revolution. With this MoU we inch many steps closer to this overall objective,” said Raunak Raheja, director (categories), ShopClues.

It will aid artisans and craftsmen belonging to minorities to sharpen their marketing skills and develop capacity through training. It will also help them update their catalogue periodically and intimate them through e-mail, SMS and or telephone about orders from buyers.

ShopClues will provide classroom training (through phone/Skype) to the vendors on a variety of subjects including merchandising, quality management, packaging, soft skilling and shipping of products.

Additionally, the products made by NMDFC beneficiaries will get a separate page E-Karobar on the marketplace.

This move expands Shopclues' seller base, which currently stands at 4,00,000. The company currently lists handicrafts and claims that it has almost 2 million SKU listings. The company, however, will charge them commission the way it does for all other sellers but other services will be given free of cost, a spokesperson said. (SH)

Fibre2Fashion News Desk – India

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