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Snapdeal launches new seller platform, Sherpalo
11
Dec '15
E-commerce player Snapdeal has unveiled its new platform, code-named Sherpalo, to enhance seller experience on its platform, the New Delhi-headquartered company has announced.

In a statement, Snapdeal said Sherpalo provides a single window access to all seller services, a list that includes - on-boarding, training, product listing, inventory, order and returns management, advertising, third-party services, capital assistance and help centre - that will make it more convenient for them to manage and optimise their online operations.

The new platform will enable listing verification process through image classification, the algorithmic score of image quality and will allow sellers to click and add products via mobile, making cataloguing extremely easy, the statement said.

"With over 2,00,000 sellers now using our marketplace to grow their business, our endeavour is to use technology to help them in becoming more successful and to scale their business effectively. The guiding principle behind introducing this easy and intuitive panel is our promise of 'Online Business Made Easy'," said Vishal Chadha, senior vice-president - Market Development at Snapdeal.

The platform also allows sellers to access self-learning videos and generates performance reports, helping identify areas of improvement in operations, according to the statement.

"The new seller platform provides world class experience with complete visibility and better planning tools to enable our sellers to manage their businesses even better, leading to higher business growth, liquidity and profitability," Chadha said.

The refreshed seller panel is available on both web and app platforms.

The Sherpalo platform is the latest in a slew of initiatives announced by Snapdeal over the year. The company has a stated objective of bringing on board one million micro, small and medium enterprises (MSMEs) on to its platform over the next three years. (SH)

Fibre2Fashion News Desk – India


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